Back to Basics
Responsible for creation of marketing materials for 50+ individual products as well as all printed materials for 4 product lines. Duties include conceptualization and production of company catalog, product packaging and corporate website as well as defining and maintaining the Back to Basics Brand. Responsible for creating sales materials which include power point presentations, overseeing designers and freelance talent, updating product database, defining and enforcing corporate identity with various vendors including Disney, Target, Wal-Mart and Kohl’s. Responsible for magazine advertising, writing and editing all copy associated with individual product lines, photography, logo design and establishing and tracking marketing budgets.