Worked concurrently on multiple accounts such as Holt Renfrew, Home Depot Canada, KFC, Travelocity and Hudson’s Bay Company. Worked closely with Art Directors, Developers and Project Managers to deliver enhanced online experiences under high pressure timelines. Sample of key contributions include:
Holt Renfrew Brand Boutique Lookbook Redesign:
Conceptualized a new high-end design for featured vendor catalogues with improved user interaction, a customizable landing page and social sharing capabilities.
Designed and presented a thorough proposal directly to the client and applied the re-design to the upcoming Gucci Boutique Lookbook.
Rediscover KFC Campaign Microsite:
Involved in consumer and brand research to develop multiple concepts.
Executed animation storyboards and photo illustration.
Explored new creative bounds using dynamic typography and image juxtaposition to convey a sense of premium quality products.
Motion design and development:
Created in-depth presentations using animation and video to propose high-level concepts to client executives.
Designed storyboards and executed animation for campaign-driven banners to IAB specifications.
Initiated efforts to include motion graphics for client and internal projects as the point person for video editing and animation.