Packaging A Lifestyle
After working with the established fashion brand Tocca to create their Home Fragrance Candela, Candelina and Candele Da Viaggio product line (one of the first brands to begin the still thriving high-end scented candle craze), Jayme worked with Tocca to create the wildly successful Bath and Body product line which introduced body wash, soap, body lotion and body creams which lead to a redesign of Tocca's Fine Fragrance product line reinterpreting the then well loved candle scents into perfumes. The packaging work was full spectrum including sourcing stock componentry, designing custom molds, engineering complicated custom die-lines with multiple inserts for gift sets, designing packaging graphics and logotypes, hand comping primary and secondary packaging, creating custom color standards, going on-press for quality control, drawing mechanical guidelines for custom gift boxes and glassware, production management with vendors, and directing freelance designers and illustrators. Having worked to birth these iconic products, Jayme is pleased to be responsible for the look and feel of one of the most recognizable, lasting and loved brands on the shelf today.
