Jay Alexander Santos
Creative Director
Manila, Philippines
(+632) 998 954 2083
be.net/jayalexandersantos
With over 10 years of experience in branding, creative leadership, and growth marketing, Jay joined Canva in its humble beginnings way back in 2014. At Canva he played a key role in kickstarting the design team and growth of Canva PH’s creatives. He has also contributed to brand and performance marketing strategies via organic and paid social to develop the business’s brand awareness and product acquisition globally.
Advanced skills in Business Strategy, International Agency Management, Org development and design, Entrepreneurship, Start-Ups, Strategic Planning, Brand Development, New Business Development, Advertising, Content Creation, and Social Media Analytics
Expert in Retail & Tech
Brand Experience:
Airbnb
TedX
Huffington Post
Columbia Sportswear Company
The North Face
Fox Racing
Quiksilver
Herschel Supply Co
Tretorn
Advanced skills in Business Strategy, International Agency Management, Org development and design, Entrepreneurship, Start-Ups, Strategic Planning, Brand Development, New Business Development, Advertising, Content Creation, and Social Media Analytics
Expert in Retail & Tech
Brand Experience:
Airbnb
TedX
Huffington Post
Columbia Sportswear Company
The North Face
Fox Racing
Quiksilver
Herschel Supply Co
Tretorn
Work Experience
Canva
Head of Creative for Global Growth Marketing
Scaling creative production and localization globally to support growth marketing efforts across Performance, Mobile, Lifecycle, and international markets through automation and creative breakthrough.
June 2021
- Present
Australia
Canva
Design Lead for Performance Marketing
I lead a team of creatives specializing in motion, digital design and performance marketing to accelerate Canva's user and revenue growth across the USA, LATAM, Europe, Asia and Australia. We're responsible for efficiently producing and scaling paid campaigns on Facebook, Instagram, mobile UAC, and other channels in-house as well as landing page optimization and experimentation.
Key Responsibilities
- Scale and coordinate design tasks and projects for Manila design team
- Onboard and mentor designers
- Responsible for team well being and growth
Key Responsibilities
- Scale and coordinate design tasks and projects for Manila design team
- Onboard and mentor designers
- Responsible for team well being and growth
May 2019
- June 2021
Philippines
Canva
Digital Designer for International Growth and Paid Media
Key Responsibilities
- Ideation + Production of Evergreen and Seasonal campaigns inline with Global Paid Media Strategy for acquisition and revenue
- Work with various Paid Specialists for various experiments and optimizations
- Support international leads in LATAM and the Asia Pacific by producing localized content for Facebook and Google campaigns
- Ideation + Production of Evergreen and Seasonal campaigns inline with Global Paid Media Strategy for acquisition and revenue
- Work with various Paid Specialists for various experiments and optimizations
- Support international leads in LATAM and the Asia Pacific by producing localized content for Facebook and Google campaigns
March 2018
- May 2019
Philippines
Canva
Designer for Marketplace and Special Projects
As an early member of Canva's design team, we work on various projects to help grow Canva's library of design assets that is being used by over 15 million active users in 179 countries today.
Marketplace
- Focused on creative content creation and curation within the editor
- Curating content searchable within the editor
- Mentor and art direct offsite layout designers
Special Projects
- Support and onboard partner brands with Canva for Work platform. Notable brands like Airbnb, Tedx, Huffington Post
- Created a social media design system for Customer Happiness team to be used in user feedback.
- Set up a creative process where various stakeholders from other teams can enlist the help of Manila Design team.
Marketplace
- Focused on creative content creation and curation within the editor
- Curating content searchable within the editor
- Mentor and art direct offsite layout designers
Special Projects
- Support and onboard partner brands with Canva for Work platform. Notable brands like Airbnb, Tedx, Huffington Post
- Created a social media design system for Customer Happiness team to be used in user feedback.
- Set up a creative process where various stakeholders from other teams can enlist the help of Manila Design team.
November 2014
- March 2018
Philippines
Primer Group Of Companies
Designer
I've worked with an in-house creative team that develops marketing campaigns for various international brands like Columbia Sportswear Company, Supra Footwear, JanSport, The North Face and Tretorn.
I was also part of the core team to launch new retail concept stores in the Philippines, namely Grind, General and SneakPeek.
I was also part of the core team to launch new retail concept stores in the Philippines, namely Grind, General and SneakPeek.
June 2011
-
Manila, Philippines
The Dominican Republic Clothing
Co-owner & Designer
The dominican republic clothing is a micro apparel business at the University of Santo Tomas which aims to promote Thomasian pride through collaboration with home grown talent in every collection.
June 2008
- November 2012
Manila, Philippines
Art Attack
Intern
Facilitated arts & crafts classes for the Summer of 2009.
March 2009
- May 2009
Manila, Philippines
Education
University Of Santo Tomas
Bachelor of Fine Arts Major in Advertising
June 2007
- March 2011
Manila, Philippines
Awards
University Of Santo Tomas College Of Fine Arts & Design
Recipient , J. Elizalde Navarro Award for Creatives, 1st Gawad Beato Angelico Student Awards
2010
Skills
Advertising,
Art Direction,
Branding,
Editorial Design,
Graphic Design,
Lay-out,
Strategy,