j Kaczmarek Personal RSS Feed http://www.behance.net/jKaczmarek Through time jKaczmarek has explored and developed countless identities for brands big and small. Whether for a giant corp. or a local favorite, the research, exploration, and process of building these brands from their core remain the most gratifying. Following are a select few of these marks. http://www.behance.net/Gallery/Identity/56054 Through time jKaczmarek has explored and developed countless identities for brands big and small. Whether for a giant corp. or a local favorite, the research, exploration, and process of building these brands from their core remain the most gratifying. Following are a select few of these marks. http://www.behance.net/Gallery/Identity/56054 Sun, 20 Jan 2008 16:58:16 -0600 In an ambitious transit project for The Islands of the Bahamas, NYC's Penn Station, city buses, and trains encouraged wintery New Yorkers to escape to the Bahamas. With the support of Fallon, jKaczmarek designed, art directed, and illustrated an extensive campaign of posters featuring island activities in a fresh, graphic manor providing a taste of eye candy during their everyday commute. http://www.behance.net/Gallery/Bahamas/56046 In an ambitious transit project for The Islands of the Bahamas, NYC's Penn Station, city buses, and trains encouraged wintery New Yorkers to escape to the Bahamas. With the support of Fallon, jKaczmarek designed, art directed, and illustrated an extensive campaign of posters featuring island activities in a fresh, graphic manor providing a taste of eye candy during their everyday commute. http://www.behance.net/Gallery/Bahamas/56046 Sun, 20 Jan 2008 16:20:18 -0600 The annual event of AIGA Design Camp brings together designers of every level for enlightenment and merriment. For this execution--working with Carmichael Lynch Thorburn--jKaczmarek designed, art directed, illustrated the 'Burn. Regenerate. Repeat.' concept; encouraging designers to set aside their baggage, and walk away from camp refreshed and ready for the new. http://www.behance.net/Gallery/AIGA-Design-Camp/56049 The annual event of AIGA Design Camp brings together designers of every level for enlightenment and merriment. For this execution--working with Carmichael Lynch Thorburn--jKaczmarek designed, art directed, illustrated the 'Burn. Regenerate. Repeat.' concept; encouraging designers to set aside their baggage, and walk away from camp refreshed and ready for the new. http://www.behance.net/Gallery/AIGA-Design-Camp/56049 Sun, 20 Jan 2008 16:30:24 -0600 As part of a campaign where the concepts of Pepsi commecials grew beyond the television, jKaczmarek designed and illustrated packaging that ultimately tied into a larger effort started through DesignWorks and BBDO NY. This can series featured several designers who each, with their own unique style, created an interpretation of the original campaign. http://www.behance.net/Gallery/Pepsi/56042 As part of a campaign where the concepts of Pepsi commecials grew beyond the television, jKaczmarek designed and illustrated packaging that ultimately tied into a larger effort started through DesignWorks and BBDO NY. This can series featured several designers who each, with their own unique style, created an interpretation of the original campaign. http://www.behance.net/Gallery/Pepsi/56042 Sun, 20 Jan 2008 16:06:11 -0600 Motorola's new product Saros--defined as an eclipse cycle--will be the first of its kind to evolve the way consumers see and interact with their home entertainment. Focusing on the circular orb of light on the product itself, jKaczmarek created the naming, branding, collateral, launch posters, and packaging while helping DesignWorks and BBDO NY. http://www.behance.net/Gallery/Motorola-Saros/56036 Motorola's new product Saros--defined as an eclipse cycle--will be the first of its kind to evolve the way consumers see and interact with their home entertainment. Focusing on the circular orb of light on the product itself, jKaczmarek created the naming, branding, collateral, launch posters, and packaging while helping DesignWorks and BBDO NY. http://www.behance.net/Gallery/Motorola-Saros/56036 Sun, 20 Jan 2008 15:48:11 -0600 In a market saturated with complexity and gadget-speak, Sony was ready for something new--or in this case...old. By peering into its own past, their heritage is rooted in simplicity and clarity. DesignWorks and BBDO NY had jKaczmarek design and art direct a vision across the brand that allowed the product, once again, to be the focus and showcase for Sony. http://www.behance.net/Gallery/Sony/56031 In a market saturated with complexity and gadget-speak, Sony was ready for something new--or in this case...old. By peering into its own past, their heritage is rooted in simplicity and clarity. DesignWorks and BBDO NY had jKaczmarek design and art direct a vision across the brand that allowed the product, once again, to be the focus and showcase for Sony. http://www.behance.net/Gallery/Sony/56031 Sun, 20 Jan 2008 14:57:20 -0600 Having a virtual buffet of clients at their fingertips, DesignWorks at BBDO NY has created every kind of assignment for every kind of brand. Building from the hard-working, utilitarian work ethic of the team, jKaczmarek created the identity, type, and language of the brand. Since 2005, DesignWorks has grown into a cultural think tank and design force for BBDO NY and the creative industry. http://www.behance.net/Gallery/DesignWorks/56027 Having a virtual buffet of clients at their fingertips, DesignWorks at BBDO NY has created every kind of assignment for every kind of brand. Building from the hard-working, utilitarian work ethic of the team, jKaczmarek created the identity, type, and language of the brand. Since 2005, DesignWorks has grown into a cultural think tank and design force for BBDO NY and the creative industry. http://www.behance.net/Gallery/DesignWorks/56027 Sun, 20 Jan 2008 14:43:24 -0600 Traditionally, Hertz car rental has remained the top choice for business travelers. Introducing a new service to family travel, jKaczmarek worked with DesignWorks and BBDO NY on Happy by Hertz. The initiative included design, art direction, and illustration across every medium a traveler may encounter--branding, collateral, posters, retail, packaging, and more. http://www.behance.net/Gallery/Hertz/56033 Traditionally, Hertz car rental has remained the top choice for business travelers. Introducing a new service to family travel, jKaczmarek worked with DesignWorks and BBDO NY on Happy by Hertz. The initiative included design, art direction, and illustration across every medium a traveler may encounter--branding, collateral, posters, retail, packaging, and more. http://www.behance.net/Gallery/Hertz/56033 Sun, 20 Jan 2008 15:29:55 -0600