Isabela Freire

Design Team Leader

Turin, Italy

Work Experience

Arduino

Design Team Leader

May 2019 - Present Italy

IAAD - Istituto D'Arte Applicata E Design

Assistant Professor

I worked as an assistant to the Design Methodology classes by the professor Alessandro Saglietti.
I held classes with autonomy and produced work reports. This discipline is part of the Bachelor in Communication Design promoted by IAAD.
February 2017 - December 2017 Italy

Atellani

Art Director and Social Media Manager

• Complete rebranding of Atellani and redesign of its website and e-commerce
• Design of new visual identities and existing brand development for products and projects
• Packaging design for Atellani’s products and supervising of printed material
• Art direction for photoshoots and and storyboarding for video content for Atellani's products, portfolio, website and social media channels
• UX/UI for websites, e-commerces and apps: information architecture, user journey maps, wireframing, prototyping, responsive design and development follow-up
• Experience with front-end frameworks and languages such as Bootstrap, UIKit, HTML and CSS
• Experience with CMS and e-commerce platforms such as Wordpress, Opencart and GetSimple
• Blogging, copywriting and social media content creation, programming and analytics
• Experience on Google Analytics, Google Trends, Google Search Console and SEO optimisation
• Design of presentations for both external and internal pitches
• Project management for our internal team, clients, collaborators and outsourcing suppliers
• Management of crowdfunding campaigns on Kickstarter, Indiegogo and Backerkit
December 2016 - May 2019 Milan, Italy

Graphic Days Torino

Visual Designer and Social Media Manager

• Creative direction and development of the first edition theme
• Design and supervise of print material
• Visual content creation for social media channels
• Online community building and engaging
• Social media live posting during the entire event
• Supervision the creation of photo and video content
• Organisation and team building of volunteers
August 2016 - December 2016 Turin, Italy

Print Club Torino

Social Media Manager

• Creative direction
• Content creation for social media channels
• Online community building and engaging
• Organisation and team building
October 2015 - December 2016 Turin, Italy

Quattrolinee

Visual Designer and Social Media Manager

• Design of new visual identities and existing brand development for products and projects
• UI Design and maintenance of responsive websites on HTML/CSS
• Packaging design for products and supervising of printed material
• User-centered research and creation of moodboards and storyboards
• Art direction of still-life photography for Quattrolinee's projects portfolio
• Content creation and management of an extended portfolio of social media accounts
• Copywriting
• Design of presentations for both external and internal pitches and contests
April 2015 - December 2016 Italy

Education

Politecnico Di Torino

BA Design e Comunicazione Visiva

2012-2013 — Exchange programme financed through a scholarship granted by CNPQ (Brazil).
2014-2015 — Second degree financed through a scholarship granted by Compagnia di San Paolo (Italy).
February 2014 - January 2015 Italy

University Of East London

BA Advertising

Exchange programme financed through a scholarship granted by CAPES, Brazil.
February 2013 - January 2014 United Kingdom

Universidade Federal De Pernambuco

BA Design

August 2009 - August 2014 Brazil

Languages

Portuguese (Native),
English (Fluent),
Italian (Fluent),
French (Advanced),

Skills

Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Figma, Information Architecture, InVision, Sketch, UI Design , UX Design,