Senior Graphic Designer
Packaging – Developed concept renderings for pitch to the sales team and merchants, created dielines and designed packaging for LORAC’s mainline specialty boxes and co-branding with retailers. Print – Developed varied printed materials for use in the retail stores including flyers, posters, banners and gondola signage. Web – created eblasts, banners for the LORAc web-site assets for re-sellers web-sites and worked on LORAC’s website re-design. Product Design – Worked closely with the product development team in brainstorming and rendering new products as well as designing dielines and artwork for all primary containers. Product Photographer – Responsible for conducting all product photography Model Photography – Responsible for both shooting Model Photography as well as giving creative direction on contracted photo shoots.