Ilektra Rachovitsa
Web Designer & Front-End Developer
Miami Beach, FL, USA
561 827-4023
be.net/ilektrarachovitsa
Work Experience
Freelance
Web Designer & Front-end Developer
Liaison Hardscapes - liaisonhardscapes.com
• Edited the existing logo to reflect the team’s hard work approach
• Designed wireframes to define the user experience
• Developed responsive website that showcases and describes their projects and services, and helps them connect with potential clients and receive project inquiries
• Provided domain, hosting services and data back up
Struxure Outdoor – struxurebayarea.com
• Created landing pages, updated Wordpress theme and edited graphics and content to improve the user experience
K9 X-Factor – k9xfactor.com
• Edited the logo to reflect the company’s approach
• Designed and developed responsive website, edited graphics and web site content
• Provided domain, hosting services and data back up
SkinTie – skintie.com
• Added functionality to improve the online shopping experience
• Implemented SEO practices to track marketing campaigns
• Provided art direction, created graphics and print materials for marketing campaigns
Full Bloom Gourmet Vegan Cuisine – fullbloomvegan.com
• Designed logo and brand identity including stationery, handouts and signage
• Developed responsive website, created social media strategy and applied SEO practices
• Managed domain, email and hosting services
Aviva-In-Home Care
• Designed logo, business cards, vehicle wrap and ad creatives
Radical Tan Salon – radicaltansalon.com
• Redeveloped website using HTML, CSS and jQuery
Unico Catering – unicocatering.com
• Designed and developed the website using HTML, CSS, jQuery and PHP
• Created content and edited images for use on the website
Facebook game application proposal
• Designed rough interior and exterior prototypes
• Prepared video presentation to clarify the idea
Tools: Photoshop, Illustrator, HTML5, CSS, Bootstrap, JavaScript libraries/jQuery, PHP, MySQL, Joomla, Wordpress, Shopify, Google Analytics, Microsoft Office, Keynote
• Edited the existing logo to reflect the team’s hard work approach
• Designed wireframes to define the user experience
• Developed responsive website that showcases and describes their projects and services, and helps them connect with potential clients and receive project inquiries
• Provided domain, hosting services and data back up
Struxure Outdoor – struxurebayarea.com
• Created landing pages, updated Wordpress theme and edited graphics and content to improve the user experience
K9 X-Factor – k9xfactor.com
• Edited the logo to reflect the company’s approach
• Designed and developed responsive website, edited graphics and web site content
• Provided domain, hosting services and data back up
SkinTie – skintie.com
• Added functionality to improve the online shopping experience
• Implemented SEO practices to track marketing campaigns
• Provided art direction, created graphics and print materials for marketing campaigns
Full Bloom Gourmet Vegan Cuisine – fullbloomvegan.com
• Designed logo and brand identity including stationery, handouts and signage
• Developed responsive website, created social media strategy and applied SEO practices
• Managed domain, email and hosting services
Aviva-In-Home Care
• Designed logo, business cards, vehicle wrap and ad creatives
Radical Tan Salon – radicaltansalon.com
• Redeveloped website using HTML, CSS and jQuery
Unico Catering – unicocatering.com
• Designed and developed the website using HTML, CSS, jQuery and PHP
• Created content and edited images for use on the website
Facebook game application proposal
• Designed rough interior and exterior prototypes
• Prepared video presentation to clarify the idea
Tools: Photoshop, Illustrator, HTML5, CSS, Bootstrap, JavaScript libraries/jQuery, PHP, MySQL, Joomla, Wordpress, Shopify, Google Analytics, Microsoft Office, Keynote
January 2012
- July 2020
San Francisco, California, United States
Blu Marketing Solutions
Web Designer & Front-end Developer
• Designed flow diagrams and wireframes to define various user experiences
• Developed pleasant, user -friendly and functional landing pages and websites, consistent with brand style guides
• Developed and distributed email newsletters
• Designed graphics, logos, menus, flyers, posters, and print materials for various projects and marketing campaigns
Tools: Wordpress, Shopify, Google Analytics, Photoshop, Illustrator, Keynote
• Developed pleasant, user -friendly and functional landing pages and websites, consistent with brand style guides
• Developed and distributed email newsletters
• Designed graphics, logos, menus, flyers, posters, and print materials for various projects and marketing campaigns
Tools: Wordpress, Shopify, Google Analytics, Photoshop, Illustrator, Keynote
February 2013
- December 2016
California, United States
Annunciation Cathedral SF
Web Designer/Developer
• Improved the user experience and developed new responsive website
• Maintained the website including regular content updates, plugin/theme updates, domain and DNS management, error debugging, data backups, technical support and troubleshooting
• Developed and distributed email newsletters, managed the subscribers’ list and reported analytics
• Designed graphics and developed responsive landing pages for events and fundraising campaign
Tools: HTML5, CSS, Bootstrap, JavaScript libraries/jQuery, PHP, MySQL, Joomla, Photoshop, Illustrator
• Maintained the website including regular content updates, plugin/theme updates, domain and DNS management, error debugging, data backups, technical support and troubleshooting
• Developed and distributed email newsletters, managed the subscribers’ list and reported analytics
• Designed graphics and developed responsive landing pages for events and fundraising campaign
Tools: HTML5, CSS, Bootstrap, JavaScript libraries/jQuery, PHP, MySQL, Joomla, Photoshop, Illustrator
August 2014
- December 2016
San Francisco, California, United States
Sebastien Entertainment
Digital Media Specialist
• Provided general assistance related to the internet, technology, web and digital marketing
• Coordinated the creation of digital content; provided maintenance including posting and formatting of new web content, reformatting/updating existing content and broken link maintenance
• Organized and managed digital files, subscribers’ lists and supported the email marketing execution
• Designed and edited graphics (social media, web banners, headings, photography) for use on the web
• Coordinated the creation of digital content; provided maintenance including posting and formatting of new web content, reformatting/updating existing content and broken link maintenance
• Organized and managed digital files, subscribers’ lists and supported the email marketing execution
• Designed and edited graphics (social media, web banners, headings, photography) for use on the web
August 2014
- November 2016
California, United States
Splinter Locksmith
Web Designer/Developer
• Designed Web templates using Adobe Illustrator and Photoshop CS5
• Developed the website and mobile web using HTML5, CSS3, jQuery and PHP
• Applied SEO practices, created digital strategy and digital content, and increased client engagement and profitability
• Performed continual maintenance including the contact form
Tools: Photoshop, Illustrator, HTML5, CSS, JavaScript/jQuery, PHP
• Developed the website and mobile web using HTML5, CSS3, jQuery and PHP
• Applied SEO practices, created digital strategy and digital content, and increased client engagement and profitability
• Performed continual maintenance including the contact form
Tools: Photoshop, Illustrator, HTML5, CSS, JavaScript/jQuery, PHP
June 2013
- November 2013
California, United States
Cardio-tone
Web and Mobile UI/UX Designer
• Designed logo, graphics and website layouts mirroring the company's brand style
• Designed flow diagrams, wireframes, and the user experience for web, mobile and widget application
• Designed custom templates for integration in other websites
Tools: Paper prototypes, Photoshop, Illustrator, Keynote
• Designed flow diagrams, wireframes, and the user experience for web, mobile and widget application
• Designed custom templates for integration in other websites
Tools: Paper prototypes, Photoshop, Illustrator, Keynote
June 2012
- December 2012
San Francisco, California, United States
Bel Air Resort & Residences
Web Designer/Developer
• Designed logos, graphics, menus, brochures and print materials for various projects, and marketing campaigns
• Conceptualized and implemented creative ideas for websites
• Developed Wordpress responsive websites and E-commerce for a restaurant using woocommerce
• Improved the usability, functionality and overall user experience of previous websites
• Conceptualized and implemented creative ideas for websites
• Developed Wordpress responsive websites and E-commerce for a restaurant using woocommerce
• Improved the usability, functionality and overall user experience of previous websites
October 2020
- August 2021
Florida, United States
OMC Design Group
Web Designer/Developer
• Conceptualized and implemented creative ideas for websites
• Identified user experience problems and implemented new functionalities and features to improve various websites
• Developed landing pages and websites using HTML, CSS, JS/jQuery libraries and content management systems
• Maintained websites including regular content and plugin/theme updates, hosting, domain and DNS management, data backups, technical support and troubleshooting
• Implemented SEO practices, collected data and reported analytics for various websites
• Collaborated with the design team to produce visual elements in-line with clients' branding
• Identified user experience problems and implemented new functionalities and features to improve various websites
• Developed landing pages and websites using HTML, CSS, JS/jQuery libraries and content management systems
• Maintained websites including regular content and plugin/theme updates, hosting, domain and DNS management, data backups, technical support and troubleshooting
• Implemented SEO practices, collected data and reported analytics for various websites
• Collaborated with the design team to produce visual elements in-line with clients' branding
September 2016
- February 2020
San Francisco, California, United States
CRUISE
Autonomous Vehicle Trainer II
• Performed all high-level test drives and contributed to all this testing tasks
• Maintained on-road and garage safety
• Ensured proper test drive execution and high safety standards
• Understood all procedures and kept up-to-date with changes
• Assisted in training of new AVTs, supervised AVTs, provided feedback for improvements and helped others solve unknown cases
• Maintained on-road and garage safety
• Ensured proper test drive execution and high safety standards
• Understood all procedures and kept up-to-date with changes
• Assisted in training of new AVTs, supervised AVTs, provided feedback for improvements and helped others solve unknown cases
March 2017
- May 2018
San Francisco, California, United States
Full Bloom - Gourmet Vegan Cuisine
Marketing Director & Web Designer/Developer
• Provided general assistance related to technology, internet, web, social media and digital marketing
• Maintained the digital media including the website and online platforms, creating and curating digital content
• Designed and edited graphics and images for use on the Web
• Communicated with some customers who would ask questions on social media and responded to reviews they would leave on different platforms
• Communicated with third party applications that offer delivery services and set them up
• Maintained the digital media including the website and online platforms, creating and curating digital content
• Designed and edited graphics and images for use on the Web
• Communicated with some customers who would ask questions on social media and responded to reviews they would leave on different platforms
• Communicated with third party applications that offer delivery services and set them up
March 2021
- August 2021
Miami Beach, Florida, United States
Education
Academy Of Art University (AAU)
MFA in Web Design/New Media
• Relevant Coursework: Digital Applications, Advanced Digital Imaging, Visual Design, Typography for Digital Masters, Web Technology, Principles of Usability, User Experience, Interactive Design and Concept, Scripting, Balancing Creativity and Profitability
• Thesis project: MyNeighbors.com (mneighbors.com) - Planned, researched, created surveys, defined the target audience, user tasks and scenarios; created information architecture and flow diagrams; designed wireframes, paper and interactive prototypes for user testing; designed the logo, look and feel and overall user experience; implemented the front-end development and designed MySQL database for users’ registration; created a comprehensive video tutorial to walk users through the project; conducted 2 official usability testings
• Thesis project: MyNeighbors.com (mneighbors.com) - Planned, researched, created surveys, defined the target audience, user tasks and scenarios; created information architecture and flow diagrams; designed wireframes, paper and interactive prototypes for user testing; designed the logo, look and feel and overall user experience; implemented the front-end development and designed MySQL database for users’ registration; created a comprehensive video tutorial to walk users through the project; conducted 2 official usability testings
September 2008
- December 2011
California, United States
University Of Ioannina
BFA in Fine Arts and Art Sciences
September 2002
- December 2006
Ioannina, Greece
Languages
Greek (Native),
English (Fluent),
German (Advanced),
Skills
Adobe Acrobat,
Adobe After Effects,
Adobe Flash,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
CSS,
HTML Coding,
Icon Design,
Information Architecture,
Interaction Design,
Java Script,
JavaScript (jQuery),
OmniGraffle,
PHP/MySQL,
Responsive Website,
Usability Design,
Usability Testing,
User Interface Design,
Woocommerce,
WordPress,