- LOUIS VUITTON
- The brief was to create some in store digital solutions for LVMH.
The objectives were to engage consumers with the brand as they were queuing to enter the store, make it desirable to visit other LVMH stores around the world and to inspire the journeys inbetween.
We presented LV with 3 concepts, winning us a place on their roster. - A Louis Vuitton bag is made for life, to go on journeys and to travel the world. We want to let people see all the places its seen and enable those you know to share your experiences even if you are far away from home.
- Transform your travel experience by turning your Louis Vuitton luggage into a speaker. Already so stylish, now your suitcase can bring you music in any part of the world. This makes it the ideal travel companion, as it will bring some home comfort to those frequent fliers.
- The Louis Vuitton stores are a major tourist attraction and hundreds of people take pictures of themselves outside them everyday around the world. We want to inject an element of surprise into this and have fun with the people and their photos.
