- ACT!ONAID
- Problem: Get leaders at the next world summit to talk about women smallholder farmers in Africa who are not getting the support they need to make their farms sustainable.Insight: Farmville is one of the biggest games on the planet, with over 40 million active users - 55% of whom are women.Idea: Get women on Farmville to show their support for those women in Africa who are trying to farm in the real world.Solution: Farmville Strike
- This idea was in answer to a 48hour brief and commended at the 2011 Cannt Festival for 'Medium as the message'.
