Hugo Barbera 🧜‍♂️

AI Designer & Consultant

Barcelona, Spain
Hugo is an award-winning AI Creative, Speaker, and Creative Innovation Instructor.

His accomplishments in AI include:

- Crafting the AI Cover for Vogue's 20th Anniversary edition titled "Regresso ao Futuro"

- Producing "An Unusual Swim", a distinct AI Fashion Film for Vogue

- Garnering a spot in the Top 20 Picks at AI Fashion Week by Maison Meta

- Showcasing his work at Milano Base and Spring Studios in New York

- Taking the stage as an AI Speaker at both Digital Fashion Week Paris and Toptal's 23rd Annual Conference

- Winning at the Barcelona Fashion Film Festival for "An Unusual Swim" created for Vogue

- Achieving official selection status at the Berlin Fashion Film Festival for the same work

- Generating over $500k in savings within a single year

Hugo's expertise spans a broad range, including AI Design & Consultancy, Business Strategy, UI/UX, Branding, Web Design, Communication, and Education in Innovation & AI.

His impressive client roster features prestigious names such as Audi, FC Barcelona, Nike, Forbes, Vogue, Esquire, and Volkswagen.

Before his AI journey, Hugo spent 15 years as an art and creative director at leading advertising agencies, earning over 40 international creative awards at major festivals.

Work Experience

In Crime Content

Founder & AI Designer

November 2019 - Present

Toptal

AI Design Consultant

June 2020 -

Brother Creative School

Creative Innovation Teacher

November 2017 - Present Spain

DDB Barcelona

Senior UI designer / Art Director

September 2018 - January 2020 Spain

DoubleYou

Creative Director | UI Designer

Advertising, Web design, App design, Wireframing, Prototyping
October 2014 - September 2018 Spain

TBWA\Barcelona

Digital Art Director

November 2012 - October 2014 Spain

Humain

Founder & AI Designer

THE NEXT GEN OF CREATION
June 2022 -

Languages

English (Fluent),
Catalan (Native),
Spanish (Native),

Skills

AI, Artificial Intelligence, Branding, Creative Thinking, Fashion, Luxury, Visual Design,