Hugo Barbera 🧜♂️
AI Designer & Consultant
Barcelona, SpainHugo is an award-winning AI Creative, Speaker, and Creative Innovation Instructor.
His accomplishments in AI include:
- Crafting the AI Cover for Vogue's 20th Anniversary edition titled "Regresso ao Futuro"
- Producing "An Unusual Swim", a distinct AI Fashion Film for Vogue
- Garnering a spot in the Top 20 Picks at AI Fashion Week by Maison Meta
- Showcasing his work at Milano Base and Spring Studios in New York
- Taking the stage as an AI Speaker at both Digital Fashion Week Paris and Toptal's 23rd Annual Conference
- Winning at the Barcelona Fashion Film Festival for "An Unusual Swim" created for Vogue
- Achieving official selection status at the Berlin Fashion Film Festival for the same work
- Generating over $500k in savings within a single year
Hugo's expertise spans a broad range, including AI Design & Consultancy, Business Strategy, UI/UX, Branding, Web Design, Communication, and Education in Innovation & AI.
His impressive client roster features prestigious names such as Audi, FC Barcelona, Nike, Forbes, Vogue, Esquire, and Volkswagen.
Before his AI journey, Hugo spent 15 years as an art and creative director at leading advertising agencies, earning over 40 international creative awards at major festivals.
His accomplishments in AI include:
- Crafting the AI Cover for Vogue's 20th Anniversary edition titled "Regresso ao Futuro"
- Producing "An Unusual Swim", a distinct AI Fashion Film for Vogue
- Garnering a spot in the Top 20 Picks at AI Fashion Week by Maison Meta
- Showcasing his work at Milano Base and Spring Studios in New York
- Taking the stage as an AI Speaker at both Digital Fashion Week Paris and Toptal's 23rd Annual Conference
- Winning at the Barcelona Fashion Film Festival for "An Unusual Swim" created for Vogue
- Achieving official selection status at the Berlin Fashion Film Festival for the same work
- Generating over $500k in savings within a single year
Hugo's expertise spans a broad range, including AI Design & Consultancy, Business Strategy, UI/UX, Branding, Web Design, Communication, and Education in Innovation & AI.
His impressive client roster features prestigious names such as Audi, FC Barcelona, Nike, Forbes, Vogue, Esquire, and Volkswagen.
Before his AI journey, Hugo spent 15 years as an art and creative director at leading advertising agencies, earning over 40 international creative awards at major festivals.
Work Experience
Toptal
AI Design Consultant
June 2020
-
Brother Creative School
Creative Innovation Teacher
November 2017
- Present
Spain
DDB Barcelona
Senior UI designer / Art Director
September 2018
- January 2020
Spain
DoubleYou
Creative Director | UI Designer
Advertising, Web design, App design, Wireframing, Prototyping
October 2014
- September 2018
Spain
TBWA\Barcelona
Digital Art Director
November 2012
- October 2014
Spain
Languages
English (Fluent),
Catalan (Native),
Spanish (Native),
Skills
AI,
Artificial Intelligence,
Branding,
Creative Thinking,
Fashion,
Luxury,
Visual Design,