I'm a specialist-generalist design director that now runs his own design practice.
I move effortlessly between design disciplines and client industries, be it branding and identity, digital and interactive design, illustration, motion graphics, or publication design. As a generalist I can see the lines connecting all those disciplines and formulate design solutions that can work across all areas.
As a specialist I have a deep understanding, and the know-how, on how to approach each piece individually by applying a craft-like finesse to the creation, design and execution of visual communication media.
I'm a strong believer in Massimo Vignelli's "Design Is One" philosophy — that a designer should be able to design everything.