Eric Davis
User Experience Design Lead
Charlotte, NC, USA
704.773.6135
be.net/hellomrdavis
Eric is the User Experience Design Lead at General Motors Motorsports with over 19 years of experience in creating engaging, user-centric experiences across multiple media platforms. He has a passion for design systems, web design, and user experience, and a knack for adopting any style to fit a client's needs and vision.
Previously at NASCAR, Eric led the design process for several high-profile projects, such as the NASCAR.com redesign, NASCAR Venues mobile app, Stats Hub, Standings, Playoffs Hub, and NASCAR Drive. He also created and implemented a company-wide design system for NASCAR digital products, setting standards and guidelines to maintain consistency and quality across all products. Eric's design expertise and development background enable him to collaborate effectively with developers and stakeholders, and to leverage the latest technologies and best practices to make his designs stand out.
Previously at NASCAR, Eric led the design process for several high-profile projects, such as the NASCAR.com redesign, NASCAR Venues mobile app, Stats Hub, Standings, Playoffs Hub, and NASCAR Drive. He also created and implemented a company-wide design system for NASCAR digital products, setting standards and guidelines to maintain consistency and quality across all products. Eric's design expertise and development background enable him to collaborate effectively with developers and stakeholders, and to leverage the latest technologies and best practices to make his designs stand out.
Work Experience
General Motors Motorsports
User Experience Design Lead
Responsible for driving both the user experience design process and the overall product strategy. Leads the user experience design process from conception to implementation, collaborating closely with cross-functional teams to ensure alignment with user needs and business objectives. He also drives the development of cohesive product strategies, leveraging their analytical mindset and problem-solving prowess to deliver innovative solutions.
October 2023
-
Concord, North Carolina, United States
NASCAR
Director of Web Design
s Director of Web Design with NASCAR Digital Media, Eric has taken the design leadership role on several high profile projects for NASCAR.com and various NASCAR Digital Media clients because of his vast UX, design, and development experience.
* Created and implemented a company-wide design system for NASCAR digital products setting standards and guidelines to maintain consistency across all products
* Designed user experiences for several widely-used products including the NASCAR Venues mobile sp, Stats Hub, Standings, Playoffs Hub, and NASCAR Drive
* Led the design process for numerous track and services user experiences
* Created and established the ideation and design process used on all NASCAR digital projects
* Designed mobile experiences for NASCAR products including the NASCAR Venues native application
*Took lead UX, GDPR, and ADA compliance roles.
* Created and implemented a company-wide design system for NASCAR digital products setting standards and guidelines to maintain consistency across all products
* Designed user experiences for several widely-used products including the NASCAR Venues mobile sp, Stats Hub, Standings, Playoffs Hub, and NASCAR Drive
* Led the design process for numerous track and services user experiences
* Created and established the ideation and design process used on all NASCAR digital projects
* Designed mobile experiences for NASCAR products including the NASCAR Venues native application
*Took lead UX, GDPR, and ADA compliance roles.
December 2016
- October 2023
Charlotte, North Carolina, United States
Freelance
Designer, Developer & Builder of Thingamajigs.
Designer and developer for everything from music festivals to yoga platforms to NASCAR.
July 2012
-
Charlotte, North Carolina, United States
Culture Initiative
Partner & Marketing Director
October 2014
- Present
Charlotte, North Carolina, United States
Kinfolk
Web Administrator
The face behind the Kinfolk website. Enough said.
October 2013
- Present
Portland, Oregon, United States
Wray Ward
Digital Designer & Developer
Wray Ward is a full-service creative marketing communications firm providing strategic planning, account service, creative, media, public relations, interactive/Web, social media and direct marketing services. They provide creative brand- and business-building ideas which are closely measured and monitored.
February 2011
- July 2012
Charlotte, North Carolina, United States
Flywheel Design
Web Designer & Developer
Designing and developing websites is what I love to do and they allow me to do it in the most creative atmosphere possible.
December 2009
- February 2011
Durham, North Carolina, United States
Animink Incorporated
Flash Animator, Designer & Developer
Worked as a Flash designer and developer. Among the clients I worked with include Duraflame, Stewart Haas Racing, Richard Childress Racing, Petty Racing, Victory Junction Gang, NASCAR Members Club, Jackie McFee, and many more.
October 2007
- June 2009
Huntersville, North Carolina, United States
Skills
Advertising,
Animation,
Art Direction,
Branding,
CSS3,
Design,
HTML5,
Interactive Design,
Jquery,
Logo Design,
Mobile Design,
MySQL,
PHP,
Poster Design,
Product Strategy,
Prototypes,
Rich Media,
UX Design,
Website Design,
Wireframing,
WordPress,