User Experience Director
Worked with Traditional Art Directors Copywriters and Creative Directors leading incubation ideas and foster digital culture in the agency.
My contributions to the IPG Network agency:
• Identify use case scenarios for clients properties
• Migrate clients brand into the mobile space example: Nationwide Insurance new product category
• Leading with new products and services solutions, web applications, micro sites.
• Digital integration in overall creative campaigns: Television, Print, Mobile, OOH and emerging digital platforms.
Client Experience: Nationwide Insurance, Nascar Nationwide Series, Bell Helicopter, Superpages.com, USA Today, American Airlines, Bausch & Lomb, Statoilhydro, Finish Line, Edward Jones, Texas Tourism, Sportchalet, Verizon Wireless.