Lead the development and design concept of all the digital properties with a focus on meaningful design and valued product interactions. Work closely with the Product Manager to translate requirements into designs that focus on the user experience. Develop sketches and mockup demos to help define the look and feel of the product and then to come up with the art direction and final
design that always has the users experience in mind.

• I revamped both Alhurra & Radio SAWA websites to improve the user
experience which increased the average session duration by 150% and
decreased the bounce rate by 25%
• I designed Radio Sawa App and Alhurra App
• I lead all of the online properties for both Alhurra & Radio Sawa and their TV
Shows and Radio Programs

Collaborate with creative director to produce design concepts and interactive experiences that meet strategic goals. Foster communication of concept within the client by creating moodboards, storyboards, prototypes, photoshop layouts & flash animations. Manage multiple role by participating in all phases of the project life-cycle: concepts, design, production, and maintenance.

ETA “Egyptian Tourist Authority”, Vodafone, Contact Cars, Nestle “Dolceca ice cream”, SARAY“rasidential compound” and 3031 “construction & development”

Provide web design and animation techniques for various clients in diverse industries collaborating with the whole team of the agency.

STC “Saudi Telecommunication”, SABB “HSBC Saudi”, Nadec Milk, Sunsilk, SACO, Chevrolet, Shell, SAPTCO, Tanmiyat and DTC, HSBC Dubai, Farah, Al-Dar Formula 1, Souria Holding and Audi.

Observe and direct the work of designers team in Cairo that supporting
marketing team in USA.

• Websites, Flash websites, Templates, Web applications GUI, Presentations,
Billboards, Post Cards, google Ads and SEO.

Websites, 3D animations, Billboards, Brochures, Business Cards,Flyers, Short Cartoon Movies, CD Covers, Magazines and Web Banners

The Faculty of Computer Science & Information Systems