Showcase & Discover Creative Work

“Pana Ballester” General Creative Associate at bee

PANA has been in the Advertising industry for 15 years.
He entered CraveroLanis when the agency was still partners with Euro RSCG.

He moved through the rank from Art Director to Creaitve Director on The Sales Machine, the network’s BTL agency, with which, he achieved some communication hits, like the Truco (a card game) Tournament for Clarín newspaper.

Within the large portfolio of projects that were carried out by Pana’s team in the last years, some standouts include the Water Bar for Agua Ser (Ser Water), the Gancia Hotel, the Dasani Art Beach and the second issue of the Campari Red Passion District (Cannes Winner). With each of these projects, CraveroLanis BTL tried to set a concept that was easy to identify. He developed his expertise across a multitude of communication disciplines (advertising, promo, below the line, web and brand activation).

Since PANA had became creative director of CraveroLanis, ten years ago, Marketing Services incorporated more than 30 new brands to its client portfolio and won prizes in the most important festivals around the world such as the globes awards (MAA Worldwide), the first Cannes Lion for promotions in latinoamerica (Campari Red Passion) and more than 5 Grand Prix for best brand activation of Argentina and Latinamerica (El Ojo de Iberoamerica, Wave & San Sebastián) and 50 prizes in other national festivals (Lápiz, Diente and FIAP).

PANA was initially trained as a Graphic Designer at the University of Buenos Aires and started his professional carreer working as a freelance Graphic Designer for Reef. Then he created his own studio design boutique: "Design Labs" working for blue chip companies as Budweiser, Coke, Sprite, Gillette and Heineken. At 25 yeras old, he entered CraveroLanis EuroRSCG and spent 10 years organizing and developing the BTL Area of the Agency as a Creative Director. He achieved a lot of international creativity prizes and made CraveroLanis succesful trough years.

Now he founded his own agency "bee" specialized on brand activation, event marketing and below the line. Bee stands for brand experience essence. Read Less

I became a Creative Director in the number one Brand Activation Agency of Argentina, now it’s a local agency but it used to be in EuroRSCG group.

My work consisted on bringing a brand to life through brand experience. Communicating brand values and trieing to get a stronger and closer relationship with consumers.

I´ve lead a team of 20 people (which I recruit myself), with 12 Art Directors, 6 Copywriters and 2 Industrial Designers. I directly reported to the President and owner of the Agency. I´ve presented the ideas directly to the client with the Account Director or other six Account Executives.

I´ve experienced the evolution of Below the Line Area, from the traditional Below the Line Promotional Marketing to the Brand Experience. I like working in Brand Activation because it meets the customer in a personal manner, and non-traditional way, closely related to the brand.

I think Brand Activation contributes in creating trust between the costumer, the society and the brand. And trust is one of the key factors to create loyalty between consumers and brands.

My own Creative Agency: bee consists on Brand Activation and Brand Experience, POS Design, Shopper, ATL, BTL, Advertising, Event Marketing.

A company designed to overthrow the masses by our influence. Our idea is simple -underground inventive, overground effective- at "bee" we want to focus on the ones that are trying to pay their rent with their passions.

Think of us as a support group for the independent and creative culture. We're trying to put the spotlight where we think it really belongs, because it's much more than brands and concepts, it is a way of living.

"bee" brand experience essence for the above average person.

bee..lieve in us !! Read Less