Haydn Deane
Creative Director
Melbourne, Australia
+613 9495 0787
be.net/haydndeane
An exceptional creative in many fields Haydn's strengths lie in creative branding, visual identity, packaging design and user experience design. He thrives on the management of large-scale projects and is committed to the continued development and uptake of sustainability within the design industry.
Work Experience
Ennis Perry Design
Creative Director
Haydn co-founded Ennis Perry Creative in 2007 with a vision to create a full service communications studio that would form strong relationships with clients and operate as a natural extension of their business.
Five years later, Ennis & Perry has developed into a unique communications studio servicing both local, interstate and international clients.
Five years later, Ennis & Perry has developed into a unique communications studio servicing both local, interstate and international clients.
Melbourne, Australia
Freelance Design
Senior Designer
Haydn has freelanced as a senior designer for a large part of his career, capable of managing projects from conceptualisation through to production, Haydn is a highly sought after creative.
Providing design & art direction across a wide range of projects including packaging, identity & brand development, environmental design and user interface design. In 2009 Haydn focused on packaging projects working on the the re-branding of “you’ll love coles” at Coles Myer, the brand revitalisation and re-packaging Happy Baby at Innovatio along with the brand & packaging design for Latina Kids for George Patterson Y&R.
Haydn has worked with the following Melbourne studio's and agency's: Clemenger BBDO, George Patterson Y&R, O’keefe Murphy Gaff (OMG), Whybin TBWA, Up&Up, Brett Design Group, Ennis & Perry, Innovatio, Paper Stone Scissors, SAE Creative, Sweet Design, and Coles Myer.
Providing design & art direction across a wide range of projects including packaging, identity & brand development, environmental design and user interface design. In 2009 Haydn focused on packaging projects working on the the re-branding of “you’ll love coles” at Coles Myer, the brand revitalisation and re-packaging Happy Baby at Innovatio along with the brand & packaging design for Latina Kids for George Patterson Y&R.
Haydn has worked with the following Melbourne studio's and agency's: Clemenger BBDO, George Patterson Y&R, O’keefe Murphy Gaff (OMG), Whybin TBWA, Up&Up, Brett Design Group, Ennis & Perry, Innovatio, Paper Stone Scissors, SAE Creative, Sweet Design, and Coles Myer.
January 2007
- January 2009
Melbourne, Australia
Sweet Design
Senior Designer
Haydn took over the senior design role at Sweet Design in 2005 with the re-brand of Malthouse Theatre being his first project.
The role at Sweet included design & art direction across a wide range of mediums including identity, branding, advertising, marketing, exhibition, environmental design, and user interface design for flash and html websites.
The role at Sweet required Haydn work closely with clients on all projects, these included; Malthouse Theatre, Victorian College of the Arts (VCASS), Intrapac Property
Development, Arts Access Victoria, Museums Australia Publication Awards (MAPDA), Victorian Alcohol & Drug aAssociation (VAADA), South Melbourne Market, Carousel, Charles
Rose Jewellery, Monash University Art & Design & Infomed Australia.
The role at Sweet included design & art direction across a wide range of mediums including identity, branding, advertising, marketing, exhibition, environmental design, and user interface design for flash and html websites.
The role at Sweet required Haydn work closely with clients on all projects, these included; Malthouse Theatre, Victorian College of the Arts (VCASS), Intrapac Property
Development, Arts Access Victoria, Museums Australia Publication Awards (MAPDA), Victorian Alcohol & Drug aAssociation (VAADA), South Melbourne Market, Carousel, Charles
Rose Jewellery, Monash University Art & Design & Infomed Australia.
January 2005
- January 2007
Melbourne, Australia
Commotion Creative
Senior Desiger
After freelancing for Commotion Haydn accepted a full time role with the studio. Haydn was responsible for a full overhaul of operations from creative, artwork and studio procedures to operating and management systems.
Haydn's role also included print design & development for corporate identity, branding, exhibition design, environmental graphics, retail interiors, signage systems, brochures, annual reports, flash website and user interface designs along with intranet development and design.
Main client base included; Spotless Group, Telstra, MAB, Country Racing Victoria, Interior Design Awards, Designex, Daimler Chrysler.
Haydn's role also included print design & development for corporate identity, branding, exhibition design, environmental graphics, retail interiors, signage systems, brochures, annual reports, flash website and user interface designs along with intranet development and design.
Main client base included; Spotless Group, Telstra, MAB, Country Racing Victoria, Interior Design Awards, Designex, Daimler Chrysler.
January 2004
- January 2005
Melbourne, Australia
Motor Group Design Agency
Head of Artwork & Design
Haydn worked with Melbourne design agency Motorgroup during a period of major expansion, Haydn played a vital role in managing the expansion process developing systems and procedures for the studio's day-to-day operations.
Haydn's extensive role included studio management, resource management, systems management & integration and production management alongside being the head of artwork and managing to take on the occasional design project.
Haydn managed major packaging projects for Mistral International, Black & Decker, PYE and Rank Arena.
Haydn's extensive role included studio management, resource management, systems management & integration and production management alongside being the head of artwork and managing to take on the occasional design project.
Haydn managed major packaging projects for Mistral International, Black & Decker, PYE and Rank Arena.
January 2003
- January 2004
Melbourne, Australia
Freelance Design
Junior Designer
Highly creative and capable of delivering high-end finished artwork, Haydn gained a wealth of experience in design & art direction across a wide range of projects including packaging, identity & brand development, environmental design and user interface design.
Freelance clients included; Mojo Advertising, Communication IT, Kraft Foods, Motorgroup, Millmiane Entertainment and Pop-Arts.
Freelance clients included; Mojo Advertising, Communication IT, Kraft Foods, Motorgroup, Millmiane Entertainment and Pop-Arts.
January 2002
- January 2003
Melbourne, Australia
Creative Factory
User Interface Designer
With a educational background in Interactive Design & Multimedia it was natural that Haydn would take on a role with a focus on digital. Haydn work with the digital team at the Creative Factory in Melbourne for two years developing design for user interface of large scale e-commerce, commercial and flash websites.
Haydn also worked on a number of print based advertising campaigns, outdoor advertising,
corporate brochures, annual reports, exhibition design, environmental and retail interior design projects.
Clients included; Advent Software, Liquid Assets, Wine Ark, Bulla Dairy Foods, Matchbox Collectibles, Coles-Myer, Cody Advertising and Venture Partners.
Haydn also worked on a number of print based advertising campaigns, outdoor advertising,
corporate brochures, annual reports, exhibition design, environmental and retail interior design projects.
Clients included; Advent Software, Liquid Assets, Wine Ark, Bulla Dairy Foods, Matchbox Collectibles, Coles-Myer, Cody Advertising and Venture Partners.
January 2000
- January 2002
Melbourne, Australia
Inpress Magazine
Art Director
Heavily involved with street culture, artwork & music Haydn at a young age was given the opportunity to take on the position of Art Direction at Australia's biggest street press organisation. Haydn managed the design & art direction of Melbourne based street magazines inpress, zebra and interval.
The role included cover designs, marketing and advertising campaigns including creative direction, research and development on forthcoming issues and marketing strategies.
Haydn worked for some of the biggest name in music & entertainment including; Prince of Wales Hotel (POW), Mushroom Records, Hardware Corporation, One Love, Future Entertainment, Adio, and Octave Records.
The role included cover designs, marketing and advertising campaigns including creative direction, research and development on forthcoming issues and marketing strategies.
Haydn worked for some of the biggest name in music & entertainment including; Prince of Wales Hotel (POW), Mushroom Records, Hardware Corporation, One Love, Future Entertainment, Adio, and Octave Records.
January 1999
- January 2000
Melbourne, Australia
That Works Advertising
Junior Designer
Haydn's first break in the creative industry came when the team at That Works Advertising in Melbourne offered Haydn the role of junior designer and the opportunity to work along side Art Director Michael Szymanski.
Haydn gained a wealth of experience and considers the experience the most valuable of his career. Haydn worked on a wide range of projects for a range of corporate focused cliental including corporate identity, branding, brochures, annual reports, point of sale displays, in-store advertising and environment graphics.
Clients included; Telstra "Mobilenet", Telstra "Business of the Future", Telstra "Better Business
Communication", Praxa Corporation and The Public Transport Corporation.
Haydn gained a wealth of experience and considers the experience the most valuable of his career. Haydn worked on a wide range of projects for a range of corporate focused cliental including corporate identity, branding, brochures, annual reports, point of sale displays, in-store advertising and environment graphics.
Clients included; Telstra "Mobilenet", Telstra "Business of the Future", Telstra "Better Business
Communication", Praxa Corporation and The Public Transport Corporation.
January 1998
- January 1999
Melbourne, Australia
Education
Swinburne University Of Technology
Design & Interactive Media
January 1994
- 1998
Melbourne, Australia
Box Hill College
Design & Illustration
With a clear career direction Haydn undertook a specialised VCE program with a focus on graphic design, illustration and photography.
January 1992
- January 1994
Melbourne, Australia
Melbourne Rudolf Steiner School
Year 9 work experience was spent at Melbourne design and Ad Agency's including; Show Ads (later to become PMP Digital) Emery Vincent Associates [later to become Emery-Frost), Gasworks Advertising & Paramanda Studios. These experiences combined opened my eyes to the world of advertising & communication design a passion that has lasted more then 20 years.
January 1982
- 1992
Melbourne, Australia
Awards
CSS Awards (aWWWards)
Honorable Mention. The awards for design, creativity and innovation on the Internet, which recognize and promote the best web designers in the world.
2010
Skills
Adobe Creative Suite,
Member
AGDA (Australian Graphic Design Association)
Supports
IMBA (International Mountain Biking Association)
MTBA (Mountain Biking Australia)
MTBA (Mountain Biking Australia)