Gus Nicklos Personal RSS Feed http://www.behance.net/gusnicklos http://www.behance.net/Gallery/TYPOGRAPHY-SELECTIONS/172215 http://www.behance.net/Gallery/TYPOGRAPHY-SELECTIONS/172215 Tue, 20 Jan 2009 16:17:02 -0600 Newsweek Redesign Plazm was one of three design firms contracted in the summer of 2008 to reimagine, redesign and reposition Newsweek magazine. We partnered with our friends at SmithMag and under a blazing 3-week deadline we wrote, designed and developed a new Newsweek. Although we didn't win the pitch, we were honored to be asked and had a blast upgrading the magazine. The typography in this prototype is a beta font designed by decade-long Plazm contributor Gus Nicklos to represent the new Newsweek brand. Its overall perspective points to the future while its proportions and contemporary optic properties give it high legibility at small sizes. The beta version includes three initial variants: Regular, Italic and Black as well as custom Slab Serif characters created for initial caps. This approach signals an evolution of the Newsweek brand towards the future with every typeset letter. The Newsweek Signature has been developed utilizing a modified version of Newsweek Sans. Slab serifs have been added to the initial cap N as well as to the K. These bookends connect the brand to its rich typographic heritage. They also are utilized as the basis for initial caps, the N as a supplement brand, and the edge of the K as a mnemonic graphic device suggesting forward movement and pointing to all web call outs. Client=Newsweek http://www.behance.net/Gallery/Newsweek-Redesign/262975 Newsweek Redesign Plazm was one of three design firms contracted in the summer of 2008 to reimagine, redesign and reposition Newsweek magazine. We partnered with our friends at SmithMag and under a blazing 3-week deadline we wrote, designed and developed a new Newsweek. Although we didn't win the pitch, we were honored to be asked and had a blast upgrading the magazine. The typography in this prototype is a beta font designed by decade-long Plazm contributor Gus Nicklos to represent the new Newsweek brand. Its overall perspective points to the future while its proportions and contemporary optic properties give it high legibility at small sizes. The beta version includes three initial variants: Regular, Italic and Black as well as custom Slab Serif characters created for initial caps. This approach signals an evolution of the Newsweek brand towards the future with every typeset letter. The Newsweek Signature has been developed utilizing a modified version of Newsweek Sans. Slab serifs have been added to the initial cap N as well as to the K. These bookends connect the brand to its rich typographic heritage. They also are utilized as the basis for initial caps, the N as a supplement brand, and the edge of the K as a mnemonic graphic device suggesting forward movement and pointing to all web call outs. Client=Newsweek http://www.behance.net/Gallery/Newsweek-Redesign/262975 Sat, 11 Jul 2009 13:50:47 -0500 http://www.behance.net/Gallery/ARTIFACTS-OF-M/215377 http://www.behance.net/Gallery/ARTIFACTS-OF-M/215377 Thu, 23 Apr 2009 12:50:38 -0500 http://www.behance.net/Gallery/THE-MEDIAM-T-SHIRT-COMPS/212720 http://www.behance.net/Gallery/THE-MEDIAM-T-SHIRT-COMPS/212720 Sat, 18 Apr 2009 14:27:09 -0500 http://www.behance.net/Gallery/Nike-Distance-Typography-for-Brand-Identity/207537 http://www.behance.net/Gallery/Nike-Distance-Typography-for-Brand-Identity/207537 Tue, 07 Apr 2009 10:41:05 -0500 Letter study http://www.behance.net/Gallery/Letter-G-Comes-Alive/206565 Letter study http://www.behance.net/Gallery/Letter-G-Comes-Alive/206565 Sun, 05 Apr 2009 12:06:48 -0500 Jiri Fercak built his first guitar in Prague, Czech Republic in 1963. Before the fall of the Soviet Union he defecting to the United States with his family and is based in Portland, Oregon. His guitars are one of a kind - custom made electric and acoustic guitars. This is part one of this project. I will be posting type treatment and wordmark development as well as layout developments for font selection, business cards, stationary, website, etc. All design here by Gus Nicklos. ©GUS NICKLOS STUDIO http://www.behance.net/Gallery/FERCAK-GUITARS-Logo-Comping-and-Video/201988 Jiri Fercak built his first guitar in Prague, Czech Republic in 1963. Before the fall of the Soviet Union he defecting to the United States with his family and is based in Portland, Oregon. His guitars are one of a kind - custom made electric and acoustic guitars. This is part one of this project. I will be posting type treatment and wordmark development as well as layout developments for font selection, business cards, stationary, website, etc. All design here by Gus Nicklos. ©GUS NICKLOS STUDIO http://www.behance.net/Gallery/FERCAK-GUITARS-Logo-Comping-and-Video/201988 Thu, 26 Mar 2009 14:46:41 -0500 http://www.behance.net/Gallery/HUB-LOGO-DEVELOPMENT/172331 http://www.behance.net/Gallery/HUB-LOGO-DEVELOPMENT/172331 Wed, 28 Jan 2009 02:37:52 -0600 http://www.behance.net/Gallery/MUSIC-SELECTIONS/172282 http://www.behance.net/Gallery/MUSIC-SELECTIONS/172282 Tue, 20 Jan 2009 17:55:29 -0600 http://www.behance.net/Gallery/BRAND-IDENTITY-SELECTIONS/172259 http://www.behance.net/Gallery/BRAND-IDENTITY-SELECTIONS/172259 Tue, 20 Jan 2009 17:11:25 -0600