Graham Pugh
Executive Creative Director
London, United Kingdom
07719 676446
www.grahampugh.com
An award-winning CD who has built and led creative departments in agencies big and small as well as on the client side. An integrated all-rounder with experience in above-the-line advertising, digital & direct marketing, B2B, social media, experiential, shopper and in putting the whole mix together. Above all, a copywriter with a love of ideas, a head full of them and an eye for the next great one.
Work Experience
Brand Voice Agency
Founder
Brand Voice Agency is a collective of senior copywriters and marketing strategists, skilled in creating the voice of a brand from scratch or as an evolution.
March 2021
-
London, United Kingdom
Native The Agency
Creative Director
I am part of a brand consultancy working mainly in the B2B space, most recently creating brand positioning and re launches for data companies Altius and DatasparQ.
July 2019
-
London, United Kingdom
Neilson Financial Services
Head of Creative & Communications
Neilson is a life insurance provider operating four direct-to-consumer life insurance. brands: British Seniors, Smart, FRANKLi and Zestylife, as well as the life insurance price comparison site, Choozi.com. After working with Neilson since 2016 as a consultant, I joined on a contract basis in September 2019, before going salaried (4 days a week) in Jan 2020, to build and lead a team of designers and writers and raise the overall standard and effectiveness of creative output across TV, web content, social media (organic and paid), DM and print collateral.
September 2019
- March 2021
United Kingdom
Chapelseat Comms Ltd
Freelance Creative Director
McCann Worldgroup - part of international pitch team, London/Istanbul
- Lida
- Iris
- Geometry
- notonthehighstreet.com
- VCCP
- Oliver - campaigns for Thomas Cook, 3M, JP Morgan and the AA
- Man Utd (in-house)
- Selection (Italy)
- Lida
- Iris
- Geometry
- notonthehighstreet.com
- VCCP
- Oliver - campaigns for Thomas Cook, 3M, JP Morgan and the AA
- Man Utd (in-house)
- Selection (Italy)
February 2015
- July 2015
United Kingdom
Ogilvy & Mather
Freelance Creative Director
Working on Unilever brands worldwide, including Dove, Hellmann’s, Comfort, Brooke Bond and Project Sunlight.
January 2014
- January 2015
Chapelseat Comms Ltd
Freelance Creative Director
notonthehighstreet.com, Lida, Iris, Lowe Open, VCCP, DDB, Man Utd, etc.
April 2013
- December 2013
United Kingdom
Naked Communications Ltd
Interim ECD
Creating and overseeing a range of ideas grounded in the digital space but spinning out into big brand concepts. Work spanning video (see Danio), social media (e.g. Virgin Atlantic), websites and DM for Danone, Cadbury, De Beers,
Heineken, Nokia, Pedigree and new business.
Heineken, Nokia, Pedigree and new business.
April 2013
- December 2013
United Kingdom
Billington Cartmell
Interim Group ECD
as advising sister agencies, Brave and Closer. Restructured creative department to put digital at the heart and integrate disciplines.
Wrote pitch-winning TV script for Panasonic Viera global campaign; won Kames
Capital business; integrated campaign for 5 Gum; TV for Scotty brand and
Superdrug; shopper and digital across Morrisons, Dove, Mars, Guinness Africa, and Kraft.
Wrote pitch-winning TV script for Panasonic Viera global campaign; won Kames
Capital business; integrated campaign for 5 Gum; TV for Scotty brand and
Superdrug; shopper and digital across Morrisons, Dove, Mars, Guinness Africa, and Kraft.
October 2011
- October 2012
United Kingdom
Doco
Executive Creative Director
Integrated and digital campaigns for KX Energy drink, Food Network, Disney and NBC Universal (among others). Won pitch for Dove Self Esteem Project and ONE.org. Reorganised Creative Department to integrate social media creatives with Social Creative Director as direct report, in addition to designers, creative team and Digital Creative Director.
October 2011
- October 2012
London, United Kingdom
Banks Hoggins O'Shea FCB
Deputy Creative Director
July 2000
- April 2006
London, United Kingdom
Reay Keating Hamer
Copywriter
January 1988
- July 1993
London, United Kingdom
Education
Skills
Advertising,
Logo Design,
Brand Identity,
Copywriting,
Creative Direction,
Digital Advertising,
Direct Marketing,
Experiential,
Integration,
Mobile,
Packaging,
People Management,
Posters,
Press,
Social Media,
TV,
Websites,