Graciela Cancio

Art director | Motion Grapher | Graphic Designer

Madrid, Spain
Helping brands to visually translate their values and passion so that they can reach their dream goals.

Art Director | Motion Grapher | Graphic Designer | Visual Designer | Brand Designer

Work Experience

Art Director And Motion Grapher Freelance

Art director | Motion Grapher | Graphic Designer

VIDEO: Bumpers, IDs, promo videos, advertising campaigns, rebrandings, broadcast design, corporate videos, storyboards.

SHOW PACKAGE FOR TV PROGRAMMES: Openings, snipes, lower thirds, bump in, bump out, mortise, transitions, animated backgrounds, keyable logo, stings, credit bed.

GRAPHIC DESIGN: Brand strategy, brand books, keyarts, posters, film covers, graphic assets, magazine & newspaper layouts, stationary, merchandise, brochure, packaging design, print & digital advertisements, presentations and press kits.

VISUAL DESIGN: UI & UX design, ads, social media graphics and banners.

CLIENTS:

TV CHANNELS: Cosmopolitan TV | Disney Channel | Disney Junior | Movistar + | FOX | Cuatroº | Mediaset | Bio | Canal Historia | Discovery Max

BRANDS: El País vídeo | Barclays | Everis | Durex | La Once | Hendrick’s Gin | Ecoalf | Fanta | Ponche Caballero | Orangina | La Casera | Arcadia | Cero Límites | Youniverse | Arcadia

AUDIOVISUAL PRODUCTION COMPANIES: Shine Iberia | El torreón de sol | The other film production | Bungalow25 | Bulldog TV | Rload | Prodigio Producciones Digitales | Enzo Films
September 2009 - Present Spain

Cosmopolitan TV

Art director | Motion Grapher | Graphic Designer

ART DIRECTION OF REBRANDING 2021: Total broadcast design, restyling of logo, ON- AIR and OFF-AIR graphics assets and web design.

VIDEO: Bumpers, IDs, promo videos, rebrandings, broadcast design.
SHOW PACKAGE FOR TV PROGRAMMES: Opening, snipes, lower thirds, bump in, bump out, mortise, transitions, animated backgrounds, keyable logo, credit bed.

GRAPHIC DESIGN: Brand strategy, brand books, keyarts, graphic assets, magazine & newspaper layouts, stationary, merchandise, brochures, billboards and mupis, packaging design, prints & digital advertisements, presentations and press kits.

VISUAL DESIGN: UI & UX design, ads, social media graphics and banners.
September 2009 - Present Spain

Youniverse

Founder and Creative director

MANAGEMENT: Dealing with international manufacturers and suppliers | Managing logistics | E-commerce and marketplaces | Clothing design |Photoshoot production | Marketing actions and campaigns | Social media and press awareness | Jack of all trades.

ART DIRECTION & GRAPHIC DESIGN: Brand strategy, photoshoots, UI & UX e-commerce, keyarts, illustrations, icon system, graphic assets, digital advertisements, creative content and graphics for social media.
February 2019 - Present Spain

CIFP JOSE LUIS GARCI

Motion Graphics Teacher

Master class for the students of the CIFP José Luis Garci Integrated Center for Professional Training in New Technologies.

CONTENT OF THE COURSE:

Graphic design and branding applied to motion graphics.

Theory of animation and composition with practical examples for its correct understanding.

Teaching After Effects software.

Practical exercises.
September 2011 - May 2012 Madrid, Spain

Cuatroº

Motion Grapher & Graphic Designer

Internship at the Motion grapher department.

VIDEO: Bumpers, IDs, promo videos & broadcast design.

GRAPHIC DESIGN: Graphic assets and presentations.
July 2007 - January 2008 Spain

Education

Escuela De Arte Número 10 (School Art)

Advanced studies in Graphic design

September 2005 - March 2009 Spain

Escuela De Arte Número 10 (School Art)

Senior technician in Graphic design

September 2003 - June 2005 Spain

Languages

Spanish (Native),
English (Fluent),

Awards

2021 Silver At Promax Global Excellence Awards

Best Collateral Material - The Trial of Christine Keeler Presskit - COSMO

2021

2014 BDA Europe

Silver Promax | Best Collateral Material | Desperate Housewives

2014

2012 Iris Special Award

12 meses, 12 causas - Social Campaing

2012

2011 BDA Europe

Golden Promax | Best Collateral Material | Gossip Girl 4th season

2011

2008 Durex Design Awards

First Place | Package Design

2008

Community Of Madrid (International Women's Day)

Second Place | Poster Design

2006

Skills

Art Direction, Brand Design, Graphic Design, Motion Graphics , Visual Design,

Complementary education

2012
Professional course of Cinema 4D Broadcast (150h) Trazos, Madrid.

2012 - Present
Several courses at Domestika, Crehana & Udemy (more than 300)

TOPICS: Motion graphics | Graphic design | Frame by frame animation | Illustration | Branding | Character design | Editorial design | Photography | Creative process | Copywriting | Packaging | E-commerce | Social media | 3D | Fashion | Typography | Lettering | Web design

Tools & Software

Adobe After Effects | Adobe Photoshop | Adobe Illustrator | Adobe Indesign | Adobe XD | Adobe Premiere | Adobe Lightroom | DaVinci Resolve | Cinema 4D | Procreate | Figma | Keynote | Microsoft Office 365 | Notion | Trello