Graciela Cancio
Art director | Motion Grapher | Graphic Designer
Madrid, Spain
+34 625 278 281
be.net/gracielacs
Helping brands to visually translate their values and passion so that they can reach their dream goals.
Art Director | Motion Grapher | Graphic Designer | Visual Designer | Brand Designer
Art Director | Motion Grapher | Graphic Designer | Visual Designer | Brand Designer
Work Experience
Art Director And Motion Grapher Freelance
Art director | Motion Grapher | Graphic Designer
VIDEO: Bumpers, IDs, promo videos, advertising campaigns, rebrandings, broadcast design, corporate videos, storyboards.
SHOW PACKAGE FOR TV PROGRAMMES: Openings, snipes, lower thirds, bump in, bump out, mortise, transitions, animated backgrounds, keyable logo, stings, credit bed.
GRAPHIC DESIGN: Brand strategy, brand books, keyarts, posters, film covers, graphic assets, magazine & newspaper layouts, stationary, merchandise, brochure, packaging design, print & digital advertisements, presentations and press kits.
VISUAL DESIGN: UI & UX design, ads, social media graphics and banners.
CLIENTS:
TV CHANNELS: Cosmopolitan TV | Disney Channel | Disney Junior | Movistar + | FOX | Cuatroº | Mediaset | Bio | Canal Historia | Discovery Max
BRANDS: El País vídeo | Barclays | Everis | Durex | La Once | Hendrick’s Gin | Ecoalf | Fanta | Ponche Caballero | Orangina | La Casera | Arcadia | Cero Límites | Youniverse | Arcadia
AUDIOVISUAL PRODUCTION COMPANIES: Shine Iberia | El torreón de sol | The other film production | Bungalow25 | Bulldog TV | Rload | Prodigio Producciones Digitales | Enzo Films
SHOW PACKAGE FOR TV PROGRAMMES: Openings, snipes, lower thirds, bump in, bump out, mortise, transitions, animated backgrounds, keyable logo, stings, credit bed.
GRAPHIC DESIGN: Brand strategy, brand books, keyarts, posters, film covers, graphic assets, magazine & newspaper layouts, stationary, merchandise, brochure, packaging design, print & digital advertisements, presentations and press kits.
VISUAL DESIGN: UI & UX design, ads, social media graphics and banners.
CLIENTS:
TV CHANNELS: Cosmopolitan TV | Disney Channel | Disney Junior | Movistar + | FOX | Cuatroº | Mediaset | Bio | Canal Historia | Discovery Max
BRANDS: El País vídeo | Barclays | Everis | Durex | La Once | Hendrick’s Gin | Ecoalf | Fanta | Ponche Caballero | Orangina | La Casera | Arcadia | Cero Límites | Youniverse | Arcadia
AUDIOVISUAL PRODUCTION COMPANIES: Shine Iberia | El torreón de sol | The other film production | Bungalow25 | Bulldog TV | Rload | Prodigio Producciones Digitales | Enzo Films
September 2009
- Present
Spain
Cosmopolitan TV
Art director | Motion Grapher | Graphic Designer
ART DIRECTION OF REBRANDING 2021: Total broadcast design, restyling of logo, ON- AIR and OFF-AIR graphics assets and web design.
VIDEO: Bumpers, IDs, promo videos, rebrandings, broadcast design.
SHOW PACKAGE FOR TV PROGRAMMES: Opening, snipes, lower thirds, bump in, bump out, mortise, transitions, animated backgrounds, keyable logo, credit bed.
GRAPHIC DESIGN: Brand strategy, brand books, keyarts, graphic assets, magazine & newspaper layouts, stationary, merchandise, brochures, billboards and mupis, packaging design, prints & digital advertisements, presentations and press kits.
VISUAL DESIGN: UI & UX design, ads, social media graphics and banners.
VIDEO: Bumpers, IDs, promo videos, rebrandings, broadcast design.
SHOW PACKAGE FOR TV PROGRAMMES: Opening, snipes, lower thirds, bump in, bump out, mortise, transitions, animated backgrounds, keyable logo, credit bed.
GRAPHIC DESIGN: Brand strategy, brand books, keyarts, graphic assets, magazine & newspaper layouts, stationary, merchandise, brochures, billboards and mupis, packaging design, prints & digital advertisements, presentations and press kits.
VISUAL DESIGN: UI & UX design, ads, social media graphics and banners.
September 2009
- Present
Spain
Youniverse
Founder and Creative director
MANAGEMENT: Dealing with international manufacturers and suppliers | Managing logistics | E-commerce and marketplaces | Clothing design |Photoshoot production | Marketing actions and campaigns | Social media and press awareness | Jack of all trades.
ART DIRECTION & GRAPHIC DESIGN: Brand strategy, photoshoots, UI & UX e-commerce, keyarts, illustrations, icon system, graphic assets, digital advertisements, creative content and graphics for social media.
ART DIRECTION & GRAPHIC DESIGN: Brand strategy, photoshoots, UI & UX e-commerce, keyarts, illustrations, icon system, graphic assets, digital advertisements, creative content and graphics for social media.
February 2019
- Present
Spain
CIFP JOSE LUIS GARCI
Motion Graphics Teacher
Master class for the students of the CIFP José Luis Garci Integrated Center for Professional Training in New Technologies.
CONTENT OF THE COURSE:
Graphic design and branding applied to motion graphics.
Theory of animation and composition with practical examples for its correct understanding.
Teaching After Effects software.
Practical exercises.
CONTENT OF THE COURSE:
Graphic design and branding applied to motion graphics.
Theory of animation and composition with practical examples for its correct understanding.
Teaching After Effects software.
Practical exercises.
September 2011
- May 2012
Madrid, Spain
Cuatroº
Motion Grapher & Graphic Designer
Internship at the Motion grapher department.
VIDEO: Bumpers, IDs, promo videos & broadcast design.
GRAPHIC DESIGN: Graphic assets and presentations.
VIDEO: Bumpers, IDs, promo videos & broadcast design.
GRAPHIC DESIGN: Graphic assets and presentations.
July 2007
- January 2008
Spain
Education
Escuela De Arte Número 10 (School Art)
Advanced studies in Graphic design
September 2005
- March 2009
Spain
Escuela De Arte Número 10 (School Art)
Senior technician in Graphic design
September 2003
- June 2005
Spain
Languages
Spanish (Native),
English (Fluent),
Awards
2021 Silver At Promax Global Excellence Awards
Best Collateral Material - The Trial of Christine Keeler Presskit - COSMO
2021
Community Of Madrid (International Women's Day)
Second Place | Poster Design
2006
Skills
Art Direction,
Brand Design,
Graphic Design,
Motion Graphics ,
Visual Design,
Complementary education
2012
Professional course of Cinema 4D Broadcast (150h) Trazos, Madrid.
2012 - Present
Several courses at Domestika, Crehana & Udemy (more than 300)
TOPICS: Motion graphics | Graphic design | Frame by frame animation | Illustration | Branding | Character design | Editorial design | Photography | Creative process | Copywriting | Packaging | E-commerce | Social media | 3D | Fashion | Typography | Lettering | Web design
Professional course of Cinema 4D Broadcast (150h) Trazos, Madrid.
2012 - Present
Several courses at Domestika, Crehana & Udemy (more than 300)
TOPICS: Motion graphics | Graphic design | Frame by frame animation | Illustration | Branding | Character design | Editorial design | Photography | Creative process | Copywriting | Packaging | E-commerce | Social media | 3D | Fashion | Typography | Lettering | Web design
Tools & Software
Adobe After Effects | Adobe Photoshop | Adobe Illustrator | Adobe Indesign | Adobe XD | Adobe Premiere | Adobe Lightroom | DaVinci Resolve | Cinema 4D | Procreate | Figma | Keynote | Microsoft Office 365 | Notion | Trello