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Geoff designs 1.0 products within Adobe's experience design group, XD.

Tasked with heading up design-lead innovation projects for Adobe, he has spent the last year and a half bringing Adobe's cloud pen and cloud ruler to reality. Code named, "Project Mighty" and "Project Napoleon", the hardware has been a skunk-w… Read More
Geoff designs 1.0 products within Adobe's experience design group, XD.

Tasked with heading up design-lead innovation projects for Adobe, he has spent the last year and a half bringing Adobe's cloud pen and cloud ruler to reality. Code named, "Project Mighty" and "Project Napoleon", the hardware has been a skunk-works effort conceived within XD and intended to disrupt and inspire - both outside and inside Adobe.

Beginning with the simple realization that the finger just isn't good enough for drawing and designing in the touch era, Geoff asked his team, "What would an Adobe designed pen look like and do?"

Designed by designers for designers, the pen is beautiful. And, it feels insanely good in your hand with the triangle twist. Its industrial design is intended to make a statement and be iconic. The pen also has on-board memory which enables the pen to be associated to your Creative Cloud account, complete with pen-tip access to Kuler themes, favorite brushes and assets.

Begun as an inspired idea, Project Mighty has in turn inspired development teams at Adobe to take their apps a giant leap forward in the age of tablet creation.

Project Napoleon (the short ruler), came easy to the group once they were rolling. You have to try it to realize that physical tools indeed have a place on touch screens. If you ever took Drafting 101, Project Napoleon will resonate.

What business does a trained graphic designer and UI expert have building consumer electronics? Making the leap into a new domaine took a year, but it was driven by need; It turns out that if you build your own hardware, you have tremendous control of your own software. Read Less
  • Senior Experience Design Lead - Adobe XD
    Adobe — San Francisco, CA, USA
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    Odopod — San Francisco, CA, USA
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    Macromedia — San Francisco, CA, USA
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  • Senior Designer
    Mixman — San Francisco, CA, USA
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View Full Resume →
Odopod
Macromedia
Frog Design
Sapient
Studio Archetype

Odopod...

Prior to Adobe, Geoff was Associate Creative Director at Odopod, helping them build their first team model. It was there that Geoff excelled and found his love for the intersection of consumer tools and beautiful, delightful digital experiences th… Read More
Odopod
Macromedia
Frog Design
Sapient
Studio Archetype

Odopod...

Prior to Adobe, Geoff was Associate Creative Director at Odopod, helping them build their first team model. It was there that Geoff excelled and found his love for the intersection of consumer tools and beautiful, delightful digital experiences that tell a story.

Frog Design...

While at frog design, Geoff cut his teeth on heady accounts and helped HP tackle their first unified UI design language, code named "One Voice". Additionally, he had a lot of exposure to industrial design and dabbled in UI design for some of those devices. It was at frog that he learned to be a competent design consultant and communicator.

Sapient...

Geoff was plucked out of his senior year of design school to design with the industry's premier web agency, Sapient. It was the dawn of professional web design for Fortune 500 companies like ATT, Xerox and UPS. Geoff contributed to the development interactive design industries best practices, from interaction design to methods for beautiful graphic design on line. Read Less
Member Since: Jan 30, 2013