During my time at The Marketing Store I was able to gain insight into office dynamics and the importance of leadership and teamwork and leadership.
I was able to observe and contribute to the role of an Account Planner, aiding in the construction of the creative brief and also involvement in market research techniques.

I was able to work along side the marketing team in charge of the APAC region of the business. I was able to put into practice my global communications skills and also experience the challenges of marketing B2B electronics products.

I was able to explore and develop an SEO strategy for one of Pinnacle's clients, using a variety of digital tools and techniques, one if these tools involved me constructing a blog and generating blog posts including relevant back links in order to increase their page ranking etc.

During this month at Radley Yeldar I was able to experience all elements of their business. I was able to aid in the construction of a corporate annual reports, CSR reports and various branding techniques and techniques that Radley Yeldar provide to their clients.

WAGO are an electronic distribution company. The assignments that I was able to work on were market research. I was able to utilies my market research skills and also report writing as I was able to conclude my research by producing a report, including recommendations as to how WAGO could enter different market segments.

I was able to work closely with the head of corporate communications. I was able to work on internal communications by writing and bringing together the all employee weekly eNewsletter for the Europe region of the business.
I was also able to provide inputs into the re-branding of the Premier Farnell brand, as they were going through the process of re-branding their company globally.

I was able to take the brief delivered by Premier Farnell and construct a viral advertising campaign for their electronics networking site. I was able to lease with Premier Farnell's corporate communications team and their head of innovation in order to translate our ideas to the production team that were able to execute our ideas.