Objective: To craft a Corporate Brochure for TeleTech and articulate the core messaging as a result of the new rebranding and positioning exercis… Read More
Objective: To craft a Corporate Brochure for TeleTech and articulate the core messaging as a result of the new rebranding and positioning exercise, "Your Customer Management Partner".
Solution: We created the campaign, "you, are a customer too" to express the business objective of convincing C-Level executives that "you" are a CRM customer too, just like their customers - so they understand how important CRM interactions are with their customers. We chose to emboss the word, "you" on the mirrored paper stock - to visually articulate our message, "you are a customer too". The remaining of the brochure uses design assets created to support the new repositioning exercise. The brochure was translated in 5 different languages; English, Queen's English (UK), Portuguese, and Spanish - and shipped and distributed to all international offices in the US, Asia-Pac, UK, and Latin America countries.
BMA Gold Key Awards // "Gold" // Printed Promotional Materials
BMA Gold Key Awards // "Gold" // Total Comm. Program
Art Directors Club of Denver // Gold // Corporate Brochure Read Less