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Bēhance

x:seed Pomegranate Juice

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  • x:seed Pomegranate Juice
  • I grew up loving pomegranate juice; in fact, Pom Wonderful's quirky and fun bottle--which looks like two stacked pomegranates--was one of the reasons I was first intrigued by package design. However, it seemed as though pomegranate juice had never been specifically marketed towards a younger audience, which was my goal here. I designed bright bottle labels and the unique, triangular case they are housed in, along with buttons and blank CDs, which could be passed out at concerts and other functions where young customers would be in attendance. The branding also includes vibrant and invigorating billboard and magazine advertisements.