- Without Newton
Electrolux | D'art Design Gruppe | IFA 2009 Berlin, Germany | 2,300 sqm
- With its fair design for Electrolux at the IFA 2009 D’art Design freed itself from the rules of force of gravity. D’art Design dissolved the scenery of houses from the previous year and created with floating walls a spacious brandscape of the brands AEG, Electrolux and Zanussi. The only element that D’art Design adopted from the previous year is the brand bow that holds together the strategic brands under the umbrella brand Electrolux.