+wightman: personal identity
The idea was to create a personal identity, portfolio and promotional material that would portray my characteristic design style. The logo was developed from the initial from my first name where the lowercase t would become an addition symbol +
The result when combined with my last name would create a simple addition formula. +wightman
The intention was that + theme could be used in various ways to add all my characteristics together that form me.
The mail-out portfolio also follows this theme where on the front reads [design studio] +wightman to suggest I'm the suitable addition to their agency. For example If I were to send my portfolio to Pentagram it would become pentagram +wightman. The shape of the mail-out envelope was also to reinforce the + brand style. The white palette and blind debossing was chosen as a clever way to again convey my last name (wightman)