The problem: at the moment in Russia almost all kinds of milk available in stores have extended storage period. As a result its taste is not natural due the great amount of preservatives used. Thus in consumers' opinion there is no true milk.
The solution: to create a new brand of milk, bright and emotional, associating with childhood. We show that the world in childhood is enormous, bright and fairy. And everything in it is simple and true. Reminding people that milk is a drink from childhood we recreate the image of a sincere, promising and true product...
Credits: Thanks to Voshod agency (http://ravoshod.ru/) for the help with post-production of the video! NB! This is not a commercial, it's just a video-moodboard, illustrating the brand positioning.