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  • I created the Try It platform and tagline for vitaminwater. The platform and line represent a dual notion. The first, a straightforward invitation to try the product, and the second, a more aspirational message to do the undone, as seen through the more humorous lens the brand has become known for.
  • :5 second campaign
    Seeking an efficient way to extend the campaign in broadcast, we
    created a campaign of :5 second spots that were instantly 
    picked up on Youtube, and parodied by kids across the country.