urban pack
design concept // fall 2012
This is a quick hand sketch and illustrator project I completed over a rainy weekend. It’s a versatile pack designed for the performance-minded urban commuter. I branded the pack as The North Face because I'm a fan of their products and I think they have the potential to really elevate this particular market.
Living in the city, without a car, I constantly find myself debating which bag to bring on my various excursions. As a result, I have acquired quite a collection of backpacks, messenger bags, laptop bags, etc. This project is my first attempt at a solution for the bag-hoarding habit, that I'm sure many other urbanites have experienced. After exploring different features and concepts, I arrived at a pack with a removable top-lid, quick drawstring closure, or compressable and protective roll-top. Other features include a floating laptop sleeve, quick side-access to the main chamber, high-visibility lining, and thoughtfully placed reflective highlights.
My goal was to create a clean, durable carry-all pack that will transform along with the dynamic needs of city-living. This is by no means a perfect, well-developed concept, and I'm sure there will be more concepts to come, but for my needs it's a step in the right direction.
Living in the city, without a car, I constantly find myself debating which bag to bring on my various excursions. As a result, I have acquired quite a collection of backpacks, messenger bags, laptop bags, etc. This project is my first attempt at a solution for the bag-hoarding habit, that I'm sure many other urbanites have experienced. After exploring different features and concepts, I arrived at a pack with a removable top-lid, quick drawstring closure, or compressable and protective roll-top. Other features include a floating laptop sleeve, quick side-access to the main chamber, high-visibility lining, and thoughtfully placed reflective highlights.
My goal was to create a clean, durable carry-all pack that will transform along with the dynamic needs of city-living. This is by no means a perfect, well-developed concept, and I'm sure there will be more concepts to come, but for my needs it's a step in the right direction.
concept ideation sketches
The adjustable top lid keeps big loads in, and can be removed completely for lighter trips. The drawstring opening underneath may be quickly cinched down with cord-lock or rolled-shut with side buckles.
A floating laptop sleeve is connected to the sides via elastic bands, allowing the user to place items in front or behind the sleeve for a more comfortable fit, especially while riding a bike
A floating laptop sleeve is connected to the sides via elastic bands, allowing the user to place items in front or behind the sleeve for a more comfortable fit, especially while riding a bike
I translated the sketches into orthographic line drawings with material and features call-outs
illustrator rendering
