Description: To celebrate my first full year of trading, the idea was to produce a limited edition book (100 copies) to showcase the brands and projects created in 2010. Each book was numbered, signed and a bookmarked by a ribbon on the page that corresponded to the client’s work. The books were wrapped in tissue paper (like tangerines used to be!) and sent out before Christmas to existing clients and new business prospects. The audiences where identified by the label on the envelope, which played on the email disclaimer, ‘you have received this because...’ All I had to do was tick the appropriate box A) We would like to thank you for working with us in 2010 or B) We would love the opportunity to work with you in 2011.