- I worked with Backyard Productions LA to shoot this campaign for Certified Pre-Owned BMW and edited with The Cutting Room NY.
How do we make a used car commercial feel not so much like, well, a used car commercial? The solution was to have people in disbelief that the cars are actually used. "Pre-Owned. We Swear."
This campaign picked up at Addys and NY Festivals.
I created this print campaign to further leverage the idea of the television spots. I wrote some of the headlines and art directed them to feel similar to the new car ads for BMW.