transmitCHINA 2008
- In 2008, we worked to brand a music industry trade initiative between BC and China. The concept was to show a celebration of pop music, give a nod to the visual identity of Canada, of BC and of China, and suggest a bridging of two industries on either side of the Pacific Ocean.
the icon: subtle interlocking “C” for China, “C” for Canada
the logos, for English audiences (top) and Chinese (below)
a colour palette pulling from colours belonging to both cultures
embellished 2008 brand collage
simplified application
PNCIMA INITIATIVE logoTypography, Art Direction, Graphic Design
Inter-Cultural Association of Greater VictoriaArt Direction, Graphic Design, Illustration
TNT Productions logoBranding, Digital Art, Graphic Design
ascent magazineArt Direction, Editorial Design, Photography
photography: Victoria Among NaturePhotography
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