Our Toyota "Why Not" campaign was launched with a takeover of NBC's Nightly News . From there, we went on to onlne, events and an interactive Web experience including blogs, user generated content and contests.
It was the stepping stone to the "Do Good" work running today.
Toyota Japan liked what we did so much that they adopted some of the work globally.
And, although we did not have the dealer account, dealers all over the country requested our "Harmony" spot to run locally for the Prius.
It was the stepping stone to the "Do Good" work running today.
Toyota Japan liked what we did so much that they adopted some of the work globally.
And, although we did not have the dealer account, dealers all over the country requested our "Harmony" spot to run locally for the Prius.
TOYOTA HARMONY
TOYOTA WEB SITE
