the wurst gallery website
In the spring of 2003 I came up with the concept of an online art gallery called “the wurst.” The idea stemmed from knowing of a multitude of talented artists that rarely gained any exposure outside of their small communities. I also wanted to do group shows, in order to have a variety of different styles that could appeal to a wide audience.
The site was an immediate success pulling in over 3 million hits and receiving praise from Yahoo! as “Site of the Day.” It also got the attention of print media with a two-page spread in Japanese design magazine “Relax”, German design magazine “Form”, and DIY magazines “Readymade” and “Craft”. Work from the gallery was also featured in a national Nike ad campaign by Wieden+Kennedy.