With the motto “The making of brand architecture by numbers“ and its mediatectonic fair design, Projektpilot presents itself at EuroShop 2011 and invites visitors into the world of numbers. The figures visually disclose different performance areas of Projektpilot to the visitors: they accompany them around the stand, let them listen attentively and clarify questions or reference doubts that might have come up in its interior.
Technically and visually the concept “by numbers” is implemented with an outer shell consisting of slide walls that is arranged with multimedia: Number lines move over LCD screens animated by the movement of fair visitors. At touch they disclose information. Visitors are thus attracted to enter the fair design’s centre, where they find more detailed information in multi-touch applications. There, the numbers can also be found in the depths of the shown projects. Thus, the fair appearance playfully, emotionally and with multimedia brings Projektpilot’s numbers to life.