At OgilvyOne Athens, we created on behalf of Nestle Fitness cereals, a new summer facebook application. It is an application through which, Fitness prepare every woman to get ready to go to the beach, revealing her best self.
Participants have the opportunity to choose from multiple women's body types, the one that is closer to their own. Then they choose from within a virtual wardrobe, the bikini of their choice, they "try it" directly to their body type and with just one click, get photographed wearing it! Whenever the fans choose to try a swimsuit, a series of expert advice appear in the application to help them select the perfect bikini.
The aim of the campaign is to mobilize every woman, regardless of body type, to follow the advice of Fitness and get out on the beach with confidence for herself and her body.
You can try the application here