teamBAY
Membership campaign for the Chesapeake Bay Foundation.
To educate college students and to get them involved with saving the Bay.
To ultimately increase the amount of people not only holding membership but
also being involved in the efforts of the Chesapeake Bay Foundation (CBF).
To ultimately increase the amount of people not only holding membership but
also being involved in the efforts of the Chesapeake Bay Foundation (CBF).
Strategy: Target the universities and their organizations in order to ultimately reach the students and get them involved with the Bay. By reaching out to the organizations as a whole, they will then in turn reach a larger body of students as opposed to targeting a campaign directly at college aged students.
Graphic Identifier for the campaign
Microsite Mock up. Home page, Media page, Sign up page.
Email invitation sent to members after signing up.
Tshirt members get after signing up 5 people.
The info book that would be sent to schools to preview the events. (Exterior)
The info book that would be sent to schools to preview the events. (Interior)
The 3-d display given to schools with take away invitations to the kickstarter events.
