t h e D R E A M E R Y
DESIGN 1: Branding project while I was studying at Auburn University.
The objective was to create a fictional business and design their Identity. The business I created is named The Dreamery, which makes uniquely flavored coffee creams. I designed a whimsical, eccentric identity that reflects the transformative nature of their coffee creams. Once poured into coffee, these creams transform the drinks into something completely unique. The flavors the Dreamery concocts are non-traditional so I designed the mark to be very contemporary and distinctive while staying reliable and approachable. The cloud-like texture present in the main logomark symbolizes how cream looks when it's poured into a cup of coffee.
