thinkmake was approached by nickelodeon to help raise spongebob's profile among mtv's older audience across the planet.

ideas were delivered for image campaigns, integrating spongebob in mtv shows and produced broadcast tune-ins - the main component to the campaign were 3 image spots riffing on the current world financial crisis and mtv's penchant for social do-goodery and thinkmake commissioned the excellent peppermelon in argentina to bring the idea to life. Read Less