Electrolux presented its new “Inspiration Range” atthe Milano Fair Eurocucina 2012. The new range comprises kitchen appliancesthat were originally developed for professional chefs and have now been adaptedto the use in households. The Electrolux brand space, arranged by D’art Design,architectonically highlights the exclusiveness of these kitchen appliances.
With brightness, lightness and spaciousness the fairdesign creates a prominent stage for the high-quality products at the Eurocucina2012.
The combination of bright, spacious and rectilinearspatial structures with warm woods conveys the Scandinavian flair of thecompany Electrolux on an area of about 1,000 sqm. The fair architecture’srectilinearity matches the linear elegance of the new Inspiration Range byElectrolux.
The fair concept of D’art Design fuses two essentialspatial components: on the one hand, material, light and space communicate theproducts’ high quality; infotainment, multimedia and interaction, on the other hand,convey contents and innovations with direct experiences – learning by doing!The advantages of the CombiSteam oven that cooks with steam are communicatedvia an interactive touch screen. In direct proximity there is an elongatedscreen that presents the advantages of soft cooking with softly flowing movingimages. The soft fizzling of water in its floating aggregate state accompaniesthe image worlds in the Electrolux brand space. The spacious architecture ofseemingly floating walls also communicates the Electrolux fair topics likeFreshPlus or InfinitePure in an interplay of emotional screens and interactivestations.