Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Showcase & Discover Creative Work

Want to Learn More?

redesign – "ImNu" instant coffee

  • My task in corporate identity class at University of Applied Sciences Potsdam was to make a redesign of a GDR-product called "ImNu" instant coffee, which name means something like "in a blink". The Coffee is easy to make because it's instant. It is caffeine-free and has a very low amount of calories.
    Three varieties exist:
    original malt coffee, with chocolate flavour and milk & honey flavour.

    I tried to give it a clean-GDR-look, young and new but always looking like a thing from the east of Germany.
  • "ImNu" logo printed on original-30-year-old-GDR-paper
  • special thanks to Konstantin Datz for C4D-lighting
  • english headline: "we waited 13 years for a car – and one minute for coffee."
  • english headline: "back then we had no bananas – and we still have no caffeine."