Ipiranga Química, the largest distributor of chemical and petro-chemical products for the industrial sector in Brazil, was sold in 2007. Because of that, they needed to change their name and identity.

 

The new given name was quantiQ, and the letter “Q” of “química” (chemistry in portuguese) was written in uppercase to highlight the main company business. The new identity should be fresh and reflect that new beggining as well.

 

The whole development and roll-out were completed in just two months.