In this project I made the new brand for the chain of Italian
restaurants Pronto. My solution was to change visual aesthetics from
bright pink colours, which could repulse target audience, to more
classical Italian motifs.
The word “Pronto” has a couple meanings: “quick” in English and
“ready” in Italian. New logo works with both these meanings: winged
hat refers us to Roman mythology, and god Mercury, god’s messenger,
famous for his high speed. He has winged hat called petasus. Cook’s hat
refers us to the cookery.