PROBLEM: create the new communication campaign 2012 for the Spanish desing awards LAUS.
SOLUTION: the communication campaign of LAUS 2012 is based on the concept of CONNECTION. The purpose is that the prize is something more than just an award. It should help to unite professionals, students and clients. The website of the campaign is very important because it is basically the communication platform. The design is very minimalist and reflects visually the idea of connecting.
In collaboration with ANNA FIGUEROA.