Pizza is art.
Based on this assumption, graphic designer David Crunelle wanted to assess a simple idea: if design is the most efficient when it strengthens a deep and clear message, how can you create a nice image with absolutely no link to its headline? In other words: if there is no message to stress on, would the creative work become worthless?
By questioning the relationship between the image and the message, he took this tremendous opportunity to try innovative techniques and diversify the graphic genres he has been working on. The result is a suprising combination of abstract art pieces and delirious slogans.
Just as Doggy Hendrix once said, keep in mind that “pizza is the new black.”