During the communist times in Bulgaria, everything that need a good vibe was paired with a certain adjective – “people’s”: the name of the country – People’s Republic of Bulgaria, people’s actor (used for prominent film stars), etc. The main idea of the term was that if something comes from the people and works for the people’s wellbeing should definitively be good. But the only one that is still mentioned in a positive manner is people’s healer. This term marks a wide range of alternative medical practices that most often include herbs but also the ancient tradition of ‘wax dripping’, different diets, ‘white magics’ and others.
While the health care services suffer from the administrative bureaucracy the popularity of these healers grows. Sometimes they give the last hope for the sick and this becomes either the best choice in some person’s life or the last.