- Identity for personal stationery package developed for self promotional purposes. The piece conceals information, requiring participation by the recipient in order to access it.
- Business card
When facing downward you can only see the printed idiom “more than meets the eye” implying a hidden message or beyond what is initially perceived. When held up to a light source (daylight works fine) the contact information is revealed. A testament to minimalism, and a curiosity for what lies beneath the surface.
- The symbol of the eye, is created through a reprographic technique called halftone. As the scale or depth-of-field changes the eye comes in and out of focus.
- The identity does not make use of a formalistic logo, and instead is largely recognized through typography and technique.