The concept NEW URBAN BARS will demonstrate an new way to use urban space for gastronomy. Issues
like the alienation of the individiual in its new global context, which is driven by the globalised world, digital media as well as the world wide standartization were worked on. N U B forms an antipole to franchise restaurants like Vapiano and Mc Donalds. It allows people to identify with their local habitat eventhough N U B pursues the goal to be an international gastronomy chain. The unity of the brands sites will be emphasized by the brands typical logo, typography, format, appearance, atmosphere and philisophy. To allow customers to relate to each site individually, each bar has to form its identity as unique by a big number of one-of-a-kind features. The merits of each sites location will be strongly emphasized. The different times expressed in each
N U Bs logo will describe that certain sites, its environments character and shows its target groups biggest attendence. Interesting and strongly varrying room compostions will be united under the brands philosphy of NEW URBAN BARS.
Individuality, but continuity. My place, my home.