Located in the heart of Budapest andcreated for the 2011 autumn / winter season, the new Nanushka retail space aimsto emphasis the brand's core values and contrast the sometimes overwhelmingracket of the urban experience.
The young Hungarian fashion designer SandraSandor handpicked a team of enthusiastic graduates after posting an ad inseveral design schools. The selected architecture students, namely Daniel Balo,Zsofia Dobos, Dora Medveczky, Judit Emese Konopas and Noemi Varga, arrived tothe team from separate universities and different classes. Working together forthe first time, they had no more than three short weeks to finish the project.
Quick and creative solutions had to befound to complete the task within the short deadline. However, they faced otherconstraints: they had to come up with a design that would leave the interiorunharmed (only minor drilling was permitted) and also had to work with arelatively low budget. Also, the retail space in question had an unusuallyelongated shape. These were the circumstances under which they would attempt tocreate a natural, warm interior that would be in harmony with the values of theNanushka brand.
As inspiration for their design they usedthe wilderness and elements from classicalwedding tents and barn weddings. Accordingly, they gathered together rawmaterials such as cotton, linen, firewood and rusted steel for the design.
First they created a rigging system for the250 square meter canvas that would drape the interior by pulling cable wiresbelow the ceiling. Running from front to back they were able to hoist thecanvas into the air and let it fall and flow in a way that basically wrappedthe entire retail space from the inside.
They then sliced firewood into littlecircles and laid them out to create flooring. Small display stands were builtfrom logs of wood that sprouted from the ground. Linen poufs and Ballon Lampssharing the same cylinder shape strengthened the organic flow of the space,while the strict, geometric forms of the counter and fitting rooms, as well asthe rusted steel racks created a firm counterpoint and a calm balance.Contrasts were also created with the choice of materials through thecombination of rusty, rough, smooth and soft surfaces, all soothing variationsof tranquil, clean, quiet white.
The use of these elements and materials washighly eco-friendly as their recycling was actually the basis of the entiredesign concept.