The German bike manufactory "myownbike" is specialized on high-quality singlespeed and fixed gear bikes, handcrafted by real professionals. Every myownbike is unique, designed by the customer himself. A real eye-catcher, straight, beautifully shaped and puristic. With the help of a configurator all bike parts and it's colors can be chosen by a simple click - whether with your personal computer at home or with an iPad in the manufactory's retail shop in Düsseldorf.
In this context we realized the whole Corporate Design and focused on an online configurator, which was connected directly to a Magento shop. In the diversity of customization plattforms this shopping plattform had to become to a brand full of character with a strong focus on the customer and its product. The results are a distinctive figurative mark, an online shop with highest possible usability as well as numerous elements for the design of the interieur and the manufactory's bikes.